National Geographic should live up to its motto, "inspiring people to care about the planet" by greening their own magazine printing practices.  I urge them to begin using recycled paper and to partner with their paper mill, Verso, to stop their environmentally-damaging paper production methods.

Specifically, I ask National Geographic to partner with Verso to:
(1) Include at least 30% post-consumer content in its magazine paper by 2013;
(2) Dramatically reduce Verso%u2019s pollution into Maine's Androscoggin River in order to meet 1972 Clean Water Act standards; and,
(3) Continually improve the environmental characteristics of the paper used by National Geographic%u2019s publications.

In other words, National Geographic should practice what it prints!