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This is the newest campaign ad in Florida for PETA. Insanely inappropriate and typical of PETA. They have completely forgotten about human rights!

Ban P.E.T.A's new "Save the Whales" campaign

Target:
2,000
Sponsored by: 

PETA's new billboard campaign in Florida is raising eyebrows and ire among women and health groups. A drawing on billboards in Jacksonville depicts an obese woman with the phrase, "Save The Whales, Lose The Blubber: Go Vegetarian."

In a press release, PETA stated:

A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight -- and who want to have enough energy to chase a beach ball -- that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. [....]


Anyone wishing to achieve a hot "beach bod" is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters. [...]

"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Jessica at Feministing blasts the billboard as "fat-shaming" and that "PETA owes the residents of Jacksonville a serious apology."

Holly at Deceiver states, "This is exactly what you would expect [from PETA] -- no empathy for humans whatsoever, just a lot of B.S. about how vegetarianism will make fat people just a little bit less of a blight on humanity."

PETA is known for its attention-grabbing tactics involving scantily clad-women, like this veggie dog eat-in on Capitol Hill that involved playboy playmates wearing only lettuce bikinis.

When asked to comment on the charges that the ad is sexist and mocking of overweight people, Ashley Byrne, a senior campaigner for PETA stated, "Our goal is help overweight Jacksonville residents - the best way to do that is to go vegetarian. We're not trying to insult anyone. [....] Vegetarians look and feel better than meat eaters. This is a life-saving message."

When asked specifically if the billboard shames overweight people, Byrne stated, "If the billboard is shocking, hopefully it will gets people's attention, and help them improve quality of life for themselves and their families.... it's designed to help people."

PETA's new billboard campaign in Florida is raising eyebrows and ire among women and health groups. A drawing on billboards in Jacksonville depicts an obese woman with the phrase, "Save The Whales, Lose The Blubber: Go Vegetarian."

In a press release, PETA stated:

A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight -- and who want to have enough energy to chase a beach ball -- that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. [....]


Anyone wishing to achieve a hot "beach bod" is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters. [...]

"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Jessica at Feministing blasts the billboard as "fat-shaming" and that "PETA owes the residents of Jacksonville a serious apology."

Holly at Deceiver states, "This is exactly what you would expect [from PETA] -- no empathy for humans whatsoever, just a lot of B.S. about how vegetarianism will make fat people just a little bit less of a blight on humanity."

PETA is known for its attention-grabbing tactics involving scantily clad-women, like this veggie dog eat-in on Capitol Hill that involved playboy playmates wearing only lettuce bikinis.

When asked to comment on the charges that the ad is sexist and mocking of overweight people, Ashley Byrne, a senior campaigner for PETA stated, "Our goal is help overweight Jacksonville residents - the best way to do that is to go vegetarian. We're not trying to insult anyone. [....] Vegetarians look and feel better than meat eaters. This is a life-saving message."

When asked specifically if the billboard shames overweight people, Byrne stated, "If the billboard is shocking, hopefully it will gets people's attention, and help them improve quality of life for themselves and their families.... it's designed to help people."

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We signed the "Ban P.E.T.A's new "Save the Whales" campaign" petition!
# 16:
12:58 pm PST, Nov 12, Jennifer Spires, Ohio
# 15:
9:50 pm PDT, Oct 20, Name not displayed, Maine
Oucchhh......
# 14:
11:34 pm PDT, Oct 14, Carole Hagen, Oregon
# 13:
7:13 am PDT, Oct 3, Julie Linder, Florida
# 12:
12:13 am PDT, Aug 30, Ralph Xx, Germany
# 11:
11:50 pm PDT, Aug 26, Name not displayed, Arizona
I understand the ad is down now, with an unrepentant parting shot billboard... something like "Gone.... like all the pounds... blah blah blah" Peta's message a few years ago was getting through to me... I was listening and changing behavior. Their failure to apologize for this sexist, ignorant, hurtful, ineffective, shaming ad means I am *done* defending them and I am *done* listening to their message.
# 10:
10:33 pm PDT, Aug 24, Trudy Woodard, Arizona
As a former supporter of PETA, this billboard was done in such poor taste and is so insulting that it should be taken down immediately. I do not buy PETA's explanation as they are attempting to justify their insults with it. There are more appropriate ways to get the message that eating a vegetarian diet will help one to lose weight.
# 9:
5:23 pm PDT, Aug 22, Jennifer Gardner, Florida
# 8:
12:55 pm PDT, Aug 21, Name not displayed, Florida
Lots of people still struggle with extra pounds who are total vegetarians and would be considered obese because the BMI chart! I do enjoy vegetarian meals but because of your disrespectful campaign toward woman, I will certainly NEVER become a vegetarian! When will you target the male WHALES next? The minds that designed this campaign are as shallow as the minds that approved to pay for it! We all make mistakes........so if you are willing to admit the disrespect toward fellow woman and pull the campaign....possibly I will consider the vegetarian conversion in my life again!
# 7:
12:23 am PDT, Aug 21, Tatiana Costa, Brazil
# 6:
10:47 am PDT, Aug 19, Rebecca Cook, Oklahoma
This is a horrible and offensive billboard and should be taken down. If possible PETA should be fined or banned from any more.
# 5:
5:04 am PDT, Aug 19, Traci Hughes, Virginia
If this advertisement had been targeted at any group based on their race or sexual orientation the entire country would be up in arms! How dare they think "shaming" somone into an eating choice is a good idea. Avoid the rush, hate PETA early!!
# 4:
2:25 am PDT, Aug 19, Steve Klein, Virginia
# 3:
9:44 pm PDT, Aug 18, Pam Boland, Georgia
# 2:
2:06 pm PDT, Aug 18, Kris Wirth, Idaho
fat makes fat
# 1:
12:14 pm PDT, Aug 18, Jennifer Banks, Connecticut
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