Protect Innocence - Stop Exploitation!

Dairy Queen - Stop Exploiting Children for Profits!

Target:
Everyone who cares about the well-being of young children
Sponsored by: 
The Diary Queen Corporation has just started a new television ad which encourages adults to see young children as sexually seductive.  In this commercial, a young girl (about age 8) decides to intentionally flirt with, and seduce a young boy (about the same age) into buying her a sundae (in the same manner that a man would buy a drink for a romantic interest at a singles bar.)  Once the little girl has won the sundae (compliments of the smitten boy) via making "goo goo" eyes at him, she then turns to her mother and says, precociously, "It's just like shooting fish in a barrel."  In this commercial Dairy Queen cynically seeks to exploit  and sexualize young children, in order to sell ice cream.

Dairy Queen seems to have no awareness, or no concern, that our society increasingly sexualizes young children.  One only need consider children's increasing preference for seductive dress, the increasing incidence of pre-teenage anorexia, and body distortion problems, and events like the Joan Benet-Ramsey case to get a sense that our children's innocence is under attack.  Sexualizing children not only puts unhealthy pressure on them and compromises the quality and joy of their childhood, but it also arouses the pruriant interest of pedophiles.  Such messages suggest that "permission" is given, and that children welcome sexual encounters.

Every day, I work helping adults to heal from effects and trauma of childhood sexual abuse.  Such work is difficult, and those folks who do commit themselves towards personal healing are taking heroic measures to reclaim their lives.  Unfortunately, a large percentage of survivors and victims never do get around such healing, and so their scars from childhood sexual abuse continue to make their lives more difficult. 

Our children and our society really do not need television commercials (like those created for, and aired by, Dairy Queen) suggesting that children are ready to use their sexuality as leverage to get what they desire in life - things like hot fudge sundaes.

Please send a message to Dairy Queen that we demand wholesome advertising from them, and not exploitative advertising which promotes sexual abuses of children, as well as other mental health problems.  You can also  email Diary Queen from their web-site.

Thanks
The Diary Queen Corporation has just started a new television ad which encourages adults to see young children as sexually seductive.  In this commercial, a young girl (about age 8) decides to intentionally flirt with, and seduce a young boy (about the same age) into buying her a sundae (in the same manner that a man would buy a drink for a romantic interest at a singles bar.)  Once the little girl has won the sundae (compliments of the smitten boy) via making "goo goo" eyes at him, she then turns to her mother and says, precociously, "It's just like shooting fish in a barrel."  In this commercial Dairy Queen cynically seeks to exploit  and sexualize young children, in order to sell ice cream.

Dairy Queen seems to have no awareness, or no concern, that our society increasingly sexualizes young children.  One only need consider children's increasing preference for seductive dress, the increasing incidence of pre-teenage anorexia, and body distortion problems, and events like the Joan Benet-Ramsey case to get a sense that our children's innocence is under attack.  Sexualizing children not only puts unhealthy pressure on them and compromises the quality and joy of their childhood, but it also arouses the pruriant interest of pedophiles.  Such messages suggest that "permission" is given, and that children welcome sexual encounters.

Every day, I work helping adults to heal from effects and trauma of childhood sexual abuse.  Such work is difficult, and those folks who do commit themselves towards personal healing are taking heroic measures to reclaim their lives.  Unfortunately, a large percentage of survivors and victims never do get around such healing, and so their scars from childhood sexual abuse continue to make their lives more difficult. 

Our children and our society really do not need television commercials (like those created for, and aired by, Dairy Queen) suggesting that children are ready to use their sexuality as leverage to get what they desire in life - things like hot fudge sundaes.

Please send a message to Dairy Queen that we demand wholesome advertising from them, and not exploitative advertising which promotes sexual abuses of children, as well as other mental health problems.  You can also  email Diary Queen from their web-site.

Thanks
We the undersigned support the right of all children to have happy, innocent, playful, and wholesome childhoods.  We believe that it is every child's right to grow up whole, safe, protected, and free from exploitation and sexual abuse.

We further believe that the most recent Dairy Queen television ad promotes seeing young children as sexual objects.  This puts unhealthy pressure on children (especially young girls) to become prematurely sexualized, and leads to both unhealthy behaviors (including anorexia, and body distortion problems) and other distortions in emotional development. 

This most recent Dairy Queen ad (and messages like it) promote adult perceptions of children as "sexual beings," ready to trade on their sexuality to gain favors (such as hot fudge sundaes).  Such messages, in turn, facilitates pedophilic thinking, and pedophilic activities, which harm our children.

We ask that Dairy Queen withdraw its exploitative ad from the airwaves, and that it promote the sale of its products through wholesome images which celebrate life, happy childhoods, and wholesome, life-affirming values.  We strongly request that Dairy Queen refrain from associating its product with precocious sexuality, and stop using children's sexuality to sell it's products.

We support children's rights to be children, and to lead happy lives, without pressure to become prematurely sexual.

Those of us who support television commercials which do not lend themselves toward support of pedophilic obsessions (which may lead to abusive actions), please let Dairy Queen know of your concerns.

Dairy Queen can reached through their website.  Please send them email to let them know that we want their commercials to be pro-child, pro-innocence, and wholesome.

Thankyou,
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We signed the "Dairy Queen - Stop Exploiting Children for Profits!" petition!
# 166:
1:52 pm PDT, Oct 17, Name not displayed, Canada
I really can't understand some big company's.Anything for the buck.
# 164:
9:20 am PDT, Sep 11, Megan Grant, Illinois
# 163:
10:53 pm PDT, Aug 5, Crystal Small, Colorado
Our culture is already overly sexualized and if people continue to make commercials and ad's, seemingly without a conscious, that sexualize everything in sight we are not going to see any improvement in the mental health of our children.
# 162:
10:03 am PDT, Aug 2, Greta Malkotzoglou, Greece
# 161:
7:58 am PDT, Jul 6, Kayleen Gubrud, Minnesota
# 160:
10:43 pm PDT, Jul 5, Jennifer Langer, Washington
# 159:
11:13 am PDT, Jun 30, VictoriaM.Stong CivilRights Activist, New York
I wish my mother Emily Ann Parry of Bellport, N.Y. was against pedophiles instead of marrying one named Charles Martin Parry. Emily Ann Parry is a very sick and twisted Drug Addict(addicted to Excedrin)who needs extensive therapy. I pray that she gets the help she needs! Mother's like her are very cold, calculated, manipulative and back-stabbing.~~~~~~~Sincerely & Respectfully, Ms. Victoria Mary Stong(a FOREVER alcohol-free, smoke-free & drug-free woman!)/ Humanitarian, 9/11 Family Member, Former Volunteer 1st Responder & Ground Zero Worker, F.D.N.Y. Flag Lady, Peacemaker, R&B/Pop/Soul/Soft Rock Singer, Civil Rights, Animal Rights & Community Activist-L.I.C., N.Y., U.S.A. / *******THIS IS A PICTURE OF PEDOPHILE CHARLES MARTIN PARRY WHO LIVES AT 12 GOLF COURSE ROAD, BELLPORT, N.Y. 11713-2322(631)286-0341. MY ALCOHOLIC AND DRUG-ADDICTED MOTHER EMILY PARRY PUT ME IN THE STREET AFTER I REPORTED HIS PEDOPHILIA TO HER AND HE TOLD HER IN RETALIATION "EITHER SHE GOES OR I GO". GUESS WHO SHE CHOSE? YOU GOT IT................HER PEDOPHILE HUSBAND OVER HER 16 YEAR OLD CHILD! I REPORTED HIM AT 14 YEARS OLD INITIALLY. ADDING INSULT TO INJURY, SHE HAS SUCCEEDED TURNING MY VILLAGE OF BELLPORT AGAINST ME. EVEN WHEN I WAS A VICTIM OF A CRIME 5/20-21/1982, SHE HAD THE "HONEST"(LIARS BIGTIME)NEWSPAPER "THE LONG ISLAND ADVANCE" LIE ABOUT ME TO SAVE HER "REPUTATION AND IMAGE" SO SHE WOULDN'T LOSE HER JOB AT BELLPORT HIGH SCHOOL. IF THE COMMUNITY ONLY KNEW! SHE CONVINCED ME NOT TO PUT MY FULL NAME IN THE NEWSPAPER BECAUSE SHE KNOWS SHE WAS AT FAULT FOR PUTTING ME IN A BAD SITUATION THAT I BECAME A VICTIM OF A FELONY FOR. IF BELLPORT ONLY KNEW THE TRUTH, THEY WOULDN'T BE SO MEAN-SPIRITED AND DISRESPECTFUL TO ME. EMILY ANN PARRY, MY BIOLOGICAL MOTHER HAS DESTROYED ANY NICE RELATIONSHIPS I WORKED ON IN BELLPORT NEW YORK. IT'S HARD ENOUGH BEING VICTIMIZED AS A CHILD...................BUT ALL THE SEVERE DAMAGE SHE HAS DONE TO ME ALL MY LIFE IS UNBEARABLE! REMEMBER ONE THING WHEN YOU GET UPSET WITH SOMEONE................................THERE ARE A L W A Y S TWO SIDES TO EVERY STORY. DON'T MAKE A DETERMINATION OR DECISION UNTIL YOU'VE OPEN-MINDEDLY LISTENED TO BOTH PARTIES!!!!
# 158:
8:46 pm PDT, Jun 22, Ana Mendes, Portugal
# 157:
11:20 am PDT, Jun 17, Sean Noyes, Finland
# 156:
8:14 pm PDT, Jun 15, Jillyanne Michelle Cape, Missouri
# 155:
6:20 pm PDT, Jun 14, Erika Stone, Virginia
# 154:
10:33 am PDT, Jun 14, Cher Clarke, Canada
# 153:
9:12 am PDT, Jun 14, Nancy Welch, Texas
# 152:
9:06 am PDT, Jun 14, Charles Mclachlan, United Kingdom
# 151:
9:01 am PDT, Jun 14, Michael Cryer, Colorado
# 150:
8:45 am PDT, Jun 14, Shannon Sultan, Wisconsin
Yes, I've seen that commercial. I did think it was inappropriate for a child of about that age to be even thinking like that.
# 149:
12:12 am PDT, Jun 12, YVONN TEH, California
Now I know where the well of brain-dead people are: Dairy Queen Corporation.
# 148:
4:10 pm PDT, Jun 10, Rachel Edwards, Pennsylvania
I know the ad was not intentionally aimed to cause children to be sexualized, but DQ should take note that the community is concerned about this important issue and advise their advertising agencies accordingly.
# 147:
10:23 pm PDT, Jun 7, Robin Heitmann, Massachusetts
Pedophiles may want to flock to Dairy Queen now huh? I will never go there again. Shame shame on you.
# 146:
10:09 pm PDT, Jun 2, Christina Armstrong, Oregon
This kind of marketing is tactless where's the ethics and human decency at? it's suggestive to children that shouldn't have to be put into the position of having to decide something that is a powerful personal choice - sexuality/flirtaion in effect of getting something or giving something- and if so when so young causes confusion and takes away a child's self power: to decide for themselves how to go about such things when they reach such an age of haveing a mature discerning mind.
# 145:
8:10 pm PDT, Jun 2, Name not displayed, Canada
i was really disgusted by this commercial. As the mother of two young girls it sickened me to see the cavalier, gold digging attitude of the young actor in the ad. Must Dairy Queen succumb to sexualizing ice cream!
# 144:
11:45 pm PDT, May 31, Gerald Horval, Ohio
# 143:
10:08 am PDT, May 30, Alicia Rafferty, Ohio
I have'nt seen this commercial yet,and hopefully it is removed before I do. Unfortunately in our society everything has become "not a big deal",so for those of us who do care and want to raise our kids in a safe environment, are only option becomes shutting ourselves away from the rest of the world. I ran into this site while trying to order a cake for my sons birthday, I'm glad I have'nt yet ordered.
# 142:
10:07 pm PDT, May 28, Tami Webb, Montana
This is a terrible commercial, it sends the wrong message to our little girls!!!
# 141:
3:05 pm PDT, May 28, Angel Gregory, Missouri
I'm unclear as to whom this ad is meant to appeal... I find it atrocious. Using over-sexed children instead of more wholesome characters sends the wrong messages, period. It's a huge step in the wrong direction.
# 140:
1:50 pm PDT, May 28, Eric Peters, Montana
# 139:
2:05 pm PDT, May 27, Danielle Webb, Montana
# 138:
10:57 am PDT, May 26, Name not displayed, Canada
No longer purchase anything from Dairy Queen because of this ad. Corporations must become more responsible in their advertising.
# 137:
6:20 pm PDT, May 24, Kara Doak, Missouri
My husband and I first saw this commercial together one evening, at first I was thinking, mmm, Dairy Queen, at the end of it I sat jaw dropped. My husband said what I was thinking "that's horrible!" We are NOT "prudish people", we like all kinds of humor, he's an exec for an advertising agency, but sex and kids don't mix, period. we used to go to DQ, we WON'T be back unless they make changes in their advertising.
# 136:
2:56 pm PDT, May 20, Alisa Byerly, Kentucky
# 135:
6:22 am PDT, May 19, Patricia Moloney, Ireland
This is so wrong! Child abuse must stop!
# 133:
7:13 am PDT, May 16, Cheryl Branson, Michigan
I've have enjoyed Dairy Queen since I was little, how sad we have to lower ourselves to this just to sell a product that was once as whole- some as our kid's.
# 132:
5:36 am PDT, May 16, Ruby Sviontek, Michigan
Advertising reflects more than just selling a product or service - it characterizes the integrity and values of a company. The types of commercials represented here are unacceptable. Sincerely, Ruby L. Sviontek
# 131:
5:22 am PDT, May 16, Carmen Parker, Michigan
Children are innocent until the media and the world has to show them other things that they don't need to be exposed to until they are of age. The society is at fault along with parents saying this is ok, but it's not and I'm taking a stand saying let the children be childen while they can and let them enjoy the innocence of a child without pressures from the outside, parents, and peers. Our children grow up too fast already, I'm a mother to 6 and grandmother to 6 and it just seems like yesterday my oldest was just a baby, they grown yes, but we push them into adulthood before needed, let's stop this and let children be children, and keep the sex behind closed doors, with marriage where it belongs. Thank you.
# 130:
8:55 pm PDT, May 15, Jenny Kelly, Missouri
This commercial makes me ill each time I see it. It's not cute or funny in any way. I want to know who thought this was okay? They ought to be totally ashamed of themselves!
# 129:
8:08 pm PDT, May 15, Name not displayed, Canada
Not only is this commercial offensive for sexualizing children, but for perpetuating gender role stereotypes that depict women as manipulative leeches through use of their sexuality. Ugh. Sad, perverted, and regressive.
# 128:
6:35 pm PDT, May 15, Helen Walcer, Canada
# 127:
6:42 pm PDT, May 13, Jennifer Gardner, Florida
# 126:
2:23 pm PDT, May 13, Deborah Jablonski, Michigan
Being a mother and concerned about the messages you are teaching our children, I would like to hear this ad has been pulled off tv before I will consider purchasing anything at DairyQueen and I will be sharing this information with others concerning your lack of concern for our children. Sincerely, Deborah Jablonski
# 125:
9:19 pm PDT, May 12, Alexander Weissman, Maryland
This commercial is encouraging little girls to become horrible, manipulative people! Get rid of it!
# 124:
8:35 pm PDT, May 11, Name not displayed, Pennsylvania
# 123:
5:50 pm PDT, May 11, Karen VDay, Indiana
# 122:
4:28 pm PDT, May 11, Brian Reynolds, New Jersey
# 121:
6:59 am PDT, May 11, Name not displayed, Massachusetts
# 120:
1:47 am PDT, May 11, Maria Teresa Soares, Portugal
# 119:
8:55 pm PDT, May 10, Prima Baily, New York
# 118:
7:37 pm PDT, May 10, Jamie Scott, Texas
# 117:
3:54 pm PDT, May 10, Roy Cee, Oregon
# 116:
2:20 pm PDT, May 10, Daniella Roozenburg, Netherlands
# 115:
12:46 pm PDT, May 10, Ruth Bescript, Arizona
# 114:
11:43 am PDT, May 10, Marilyn Welch, Vermont
How many more children do we need to see harmed by the repercussions of these irresponsible acts before we finally put an end to them? What were the marketing executives of Dairy Queen thinking? I will never buy any of your products and I will see to it that none of my friends or family do either.
# 113:
7:30 am PDT, May 10, ETHEL HAYWARD, Canada
# 112:
12:52 am PDT, May 10, Michelle Gorman, Massachusetts
I know wxactly what commerical that is and my first thought was... what kind of mother talks to a little girl like a bar mate. I wont be going there anymore and I have one a stone throw away from my work.
# 111:
7:01 pm PDT, May 9, Laura Stringer, Maryland
# 110:
2:47 pm PDT, May 9, David Williams, United Kingdom
# 109:
2:13 pm PDT, May 9, Jazzy Russell, Canada
Shame on you DQ
# 108:
1:21 pm PDT, May 9, Anna Hendershot, Ohio
# 107:
11:57 am PDT, May 9, Name not displayed, New Mexico
Unbelievable!! Do these huge advertising companies ever "think" anything out?
# 106:
10:53 am PDT, May 9, Name not displayed, New Mexico
This is a very disturbing ad on so many levels. Little children flirting. A little girl pimiping herself out for ice cream. The mother seeming to find this behavior amusing. Just creepy from beginning to end.
# 105:
8:17 am PDT, May 9, Greg Bostwick, Alabama
# 104:
5:55 pm PDT, May 8, D McCartney, Colorado
I am utterly disgusted by your depiction of a pre-pubescent girl pimping herself out for free ice cream. What a terrible message to send young children AND a thoughtless effort to raise your profits. My children and I will not be buying any more of your products.
# 103:
9:27 am PDT, May 8, Nadine La Haye, Canada
# 102:
9:05 am PDT, May 8, Michael Grimes, Ohio
# 101:
8:48 am PDT, May 8, Lee Phillips, Virginia
I suggest you root out the people in your corporation with the bad judgement that allowed them to approve this advertisement.
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