Prior to this change each shopkeeper set his/her own prices for the products they chose to offer for sale in their shops. CafePress already had very high base prices, but shopkeepers could mark the prices up anywhere from a penny to hundreds of dollars. Most of us--the successful shopkeepers, anyway--marked things up enough to make a decent amount of money. Many shopkeepers relied on their CafePress shops as the sole source of their incomes.

But after the change things are very, very different. CafePress now decides how much to charge for every item offered in its marketplace--and the marketplace is where most shopkeepers make the majority of our sales. Okay, that change wouldn't be so bad if not for the other part--shopkeepers now receive a paltry 10% of the selling price.