HORSE-RACING INDUSTRY DESPERATE 4 NEW FANS!

Target:

NTRA Marketing Summit Members, John Della Volpe, Bloggers

Sponsored by:

Friends of Equines FOES of Equine Slaughter

The National Thoroughbred Racing Association is Desperate for New Fans - Calls for Emergency "Market Summit" - Hires Harvard Polling Expert & Turf-Writers & Bloggers to help with marketing ideas!

Why didnt they just ask us, the horse lovers, rescuers, advocates and protectors, and even lovers of the race? We would tell them to pull their heads out of their butts, wake up and take the lead in the race to end racehorse abuse & slaughter!

NTRA MARKETING SUMMIT TO FOCUS ON NEW FANS !

by Blood-Horse Staff
Date Posted: August 19, 2008

Edited press release

The National Thoroughbred Racing Association' s Marketing Summit, to
be held Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas,
will feature a special 90-minute session on Sept. 22 called "Reaching
a New Generation". The workshop will be moderated by John Della
Volpe, founder and president of SocialSphere Strategies and director
of polling at Harvard's Institute of Politics, and will focus on
tactical strategies that racing can employ today to engage and retain
new fans.

Joining Della Volpe in his presentation will be five members of a
newly created NTRA online marketing task force: Dana Byerly, 42, from New York City; Jessica Chapel, 34, from Brooklyn, N.Y.; Patrick
Patten, 30, from Matawan, N.J.; Troy Racki, 26 from Loma Linda,
Calif.; and Kevin Stafford, 30 from Hanover, Penn. All are active
bloggers, handicappers and online contributors.

"The presentation will be a living, breathing Web 2.0 collaboration
with some of racing's best fans," said Della Volpe. "We have scoured
the Internet for racing's most ardent supporters, then we created an
online community and gave them an assignment: Develop a plan to
market the sport to a new generation of fans. Over the course of
about six weeks, the group will be spending dozens of hours meeting,
debating, and challenging each other's assumptions -- the results of
which they will present to the industry at the NTRA Marketing Summit."

The three-day conference will also include a Monday, Sept. 22,
luncheon speech and Q&A session with NTRA President and CEO Alex
Waldrop; a Tuesday roundtable presentation by the NTRA's
Horseplayers' Coalition; and updates on several NTRA programs and
initiatives, including advertising and marketing, the Daily Racing
Form/NTRA National Handicapping Championship, the NHC Tour,
legislative/ regulatory issues, promotions, television, public
relations and NTRA Advantage.

The Summit will begin with a private handicapping tournament for
attendees on Sunday, Sept. 21. Following a full day of sessions on
Monday, the Summit will conclude with a half-day session on Tuesday.

"We look forward to a lively and provocative gathering sure to
provide many timely and relevant strategies for the year ahead," said
Keith Chamblin, senior vice president-communications and industry
relations for the NTRA.

Signers, below are the people we need to contact to tell them OUR ideas of what the horse racing industry can do to keep and bring more fans; You know what to say! Let them hear it now before the Sept. 21 summit date.

John Della Volpe can be reached at any of the three (3) links below;

SocialSphere: John Della Volpe's Site;
http://www.socialsphere.net/socialsphere-web-20-research-and-strategy.html

Harvard Institute of Politics Website;
http://www.iop.harvard.edu/

John Della Volpe's FaceBook Page;
http://www.facebook.com/people/John_Della_Volpe/34512

and THE BLOGGERS can be reached here;

Dana Byerly NYC
http://www.greenbutgame.org/

Jessica Chapel, Brooklyn, NY
http://www.jessicachapel.com/railbird/

Patrick Patten, NJ
http://therail.blogs.nytimes.com/author/ppatten/

Troy Racki, Ca
http://thorbredracing.meetup.com/9/members/7758766/

Kevin Stafford, Pa
http://theaspiringhorseplayer.com/

To learn more about our "Friends of Equines" Industry Accountability Campaigns, visit these links;

Friends of Equines Site;
http://www.freewebs.com/friendsofequines/marketingtaskforce.htm

The Horse Racing Hall of Shame;
http://www.freewebs.com/horseracinghallofshame

Thanks for caring! Together, we can make a difference!

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We signed the "HORSE-RACING INDUSTRY DESPERATE 4 NEW FANS!" petition!

# 60:

1:46 pm PST, Feb 26, John Lettiere, New York
For more impact, add a personal comment here

# 59:

12:43 am PST, Feb 19, Lynda Harding, United Kingdom

# 58:

12:46 am PST, Jan 7, Jessica Lindsay, Washington

# 57:

10:44 am PST, Dec 29, Jennifer Gardner, Florida

# 56:

9:32 am PST, Dec 16, Christienne Budge, Rhode Island
Regulate the breeding. It has gotten out of hand. Use the European Breeding Stock and Evaluation Model. Sound horses make better draws for crowds. The Arabs only race for speed and are ruining the entire breed.

# 55:

8:24 am PST, Nov 10, Susan Manuel, New York
Would like to join others in supporting the future of clean and cruelty-free horse racing in the NY area. Susan Manuel

# 54:

7:57 pm PST, Nov 4, Pam Boland, Georgia

# 53:

5:04 am PDT, Oct 11, Simos Tarabatzis, Greece

# 52:

11:32 am PDT, Sep 26, Jill Vickerman, South Africa
Without the horse there would be no racing, its the horse that is most important - sending the racehorse to slaughter after racing their whole life for you is unforgivable. What should be banned in horseracing are people like that, who send the horse to slaughter as soon as he doesnt win a race or not perform how they want him to on the track. You cant just throw his life away for the convenience of having him just dissapear....

# 51:

12:51 am PDT, Sep 24, Can Atik, Turkey

# 50:

5:46 pm PDT, Sep 13, Freddie Geisler, Florida

# 49:

7:08 pm PDT, Sep 9, Randall Cole, Georgia

# 48:

4:47 pm PDT, Sep 8, Deborah Dow, Maine

# 47:

8:28 am PDT, Sep 8, Bobbi Needham, Alabama
I'm a life-long avid thoroughbred racing fan and the owner of a 5 year old off-the-track thoroughbred rescue who was on his way to the slaughterhouse. EVERYONE in the thoroughbred industry needs to do MUCH more to see that the horses who do so much for all of you are given a chance at a new life after they are no longer profitable to you, rather than have them end up on a European dinner plate after a terrifying and abusive trip to a foreign slaughterhouse. There's always plenty of money to maintain the pristine grounds of the beautiful tracks around the country, and I feel certain that none of you racehorse owners buy your clothes at a thrift store to be able to afford feed and vet care for your horses, as I do. Without the racing fans who are seriously concerned for the future welfare of the horses who are your bread and butter, your industry will collapse like a house of cards, and unless you are more willing to address the problem of the sad fate of so many racehorses, deservedly so. These horses give their all for you. You owe it to them and to the fans who adore them to see that they are treated humanely once they leave the track. "You don't throw a whole life away just because it's banged up a little." Trainer Tom Smith, in the movie "Seabiscuit"

# 46:

1:56 pm PDT, Sep 7, Tatiana Sei�a, Portugal

# 44:

10:43 am PDT, Sep 7, Ruth Ferreira, France

# 43:

6:05 am PDT, Sep 6, Elizabeth Rogers, West Virginia
I wish people would remember that these poor horses need help as well. They are the silent majority.

# 42:

4:25 am PDT, Sep 6, FAITH VITTORIO, Florida
For more impact, add a personal comment here

# 41:

10:15 pm PDT, Sep 5, MuleKist Woman, New York
I am wondering where are all the signatures from our esteemed and reknowned leaders of the anti-horse slaugher movement? The Gail Vaccas, the Christine Berrys, the John Hollands, the Alex Browns, and so many other "leaders" of the movement who claim to want an end to slaughter. Where are all the people from the rescues,.....AC$H, NEER & their Horse Rescue Coalition? Why are they not signing this petition? No wonder we can never get enough signatures on these things. OUR LEADERS wont sign and ARE NOT encouraging others to sign. Shame on them I say. What could it hurt to sign a petition even if you think they are useless? No wonder we cant organize a united front, there is no UNITY in the movement and that will be its demise.

# 40:

6:12 pm PDT, Sep 5, Patrick Patten, New Jersey

# 39:

6:59 pm PDT, Sep 4, Christina Barnes, Nebraska

# 38:

2:04 am PDT, Sep 4, Franziska Eber, Germany

# 37:

6:44 pm PDT, Sep 3, Kristina Salgado, Arkansas

# 36:

5:27 pm PDT, Sep 3, Erika Stone, Virginia

# 35:

2:24 pm PDT, Sep 3, YLynn Foster, Texas

# 34:

2:23 am PDT, Sep 3, Maria Edwards, United Kingdom
raceing is a horried so called sport it should be ban for life

# 33:

10:21 pm PDT, Sep 2, Kathleen Burge, New Mexico

# 32:

9:29 pm PDT, Sep 2, Colleen Brown, Michigan

# 31:

6:08 pm PDT, Sep 2, Rana Nickels, Ohio

# 30:

4:11 pm PDT, Sep 2, GINGER TALASCO, New York

# 29:

2:36 pm PDT, Sep 2, Kathleen VonDeLinde, Minnesota
I stopped going to the races because I can't support a sport that sends their horses off to slaughter after running their heart out for greedy owners and trainers who want their last dime out of living breathing animal that feels love,fear,and knows its being killed. The shame of it is the cruel manner in which these majestic animals are so cruely disposed of. Why support a sport that is so unfeeling to their athletes that have no say in their fate.

# 28:

2:20 pm PDT, Sep 2, Becky Visco, Texas

# 27:

1:21 pm PDT, Sep 2, ADRIANA BLANDO CORDERO, Mexico

# 26:

1:20 pm PDT, Sep 2, Alexandrina Leit�o, Portugal

# 25:

12:20 pm PDT, Sep 2, Marilyn Wilson, Washington
Racing is history unless they change their ways.

# 24:

11:32 am PDT, Sep 2, Melissa Harris, Tennessee

# 23:

11:10 am PDT, Sep 2, Steven Ingrahm, Louisiana
At the very minimum a race horse should be run at 3 years of age and no sooner for proper bone growth. It still amazes me that we even have this as a subject.....all you big money over zealous people who say your a horse lover....it pays your bills and you give them no respect.....tragic subject....

# 22:

7:58 am PDT, Sep 2, Ginger Geronimo, Alabama

# 21:

7:37 am PDT, Sep 2, Sharon Munroe, Virginia
Try looking as if you give a damn about the horses that don't make it as a racehorse. The Barbaro and Eight Belles incidents have the public sitting up and taking notice. They know about slaughter! Stop trying to shove it under the carpet and do the right thing by giving these horses the chance of a second career instead of sending them on the road to hell and being butchered alive.

# 20:

4:54 am PDT, Sep 2, Fred Fall, New Jersey

# 19:

3:33 am PDT, Sep 2, Animal Abuse Greece, Greece

# 18:

11:58 pm PDT, Sep 1, Pam Boland, Georgia

# 17:

7:35 pm PDT, Sep 1, Carol Benitez, Colorado
I believe that we all need a purpose. Since you are in need of new fans of the horse racing BUSINESS, you would do well to see to it that every single one of your horses are treated 100% humanly! The greed has become overwhelming. Would you run your child into the ground and then murder them when they can no longer perform? I wouldn't even consider attending or watching on television a horse racing event. I know what goes on before, during, and then afterward. There are no words to say how I feel. You have a long way to go before I would even consider to trust any of you horse racers. You have a lot to prove in the care of those horses placed into your hands. It would be good to start.

# 16:

7:00 pm PDT, Sep 1, Cristina Seica, Portugal

# 15:

6:11 pm PDT, Sep 1, Name not displayed, Georgia
Without Thoroughbred's you dont have an industry at all. You owe it to them to do what is best to them, like you would do a child.

# 14:

3:38 pm PDT, Sep 1, K. Burns, Georgia
Stop the track abuse--running horses that are hurt & you just keep them going. Let me go to a good rescue.

# 13:

3:17 pm PDT, Sep 1, Name not displayed, New York

# 12:

2:11 pm PDT, Sep 1, Cindy Wortman, Arizona
I started riding race horses when I was 16 and it was the best thing I ever did. I loved being around the horses and the track. That was over 25 years ago, and although I do not ride them anymore I still own horses as well as rescue horses of all kinds including off-track horses. I love horse racing, but not how it is done. Horses are not done growong till they are at least 6 years old. Horses are not at their "peak" at 3 years. Thoroughbred and Quarter horses would have longer lives, racing or not if they were started on the track by 4 or 5 years old. There would be less injuries stemming from stress of racing too young. As far as rescuing horses off the track what do the racing commission people want to do? Sell broke down horses for a profit to other countries so they can be eaten. I don't think so. TB's have no choice as to whether they want to race or not, but they should at least be given the chance to have a second life for trying.

# 11:

1:11 pm PDT, Sep 1, ELAINE ROBINSON, United Kingdom
races are the front entrance to slaughter houses everyone knows that

# 10:

12:23 pm PDT, Sep 1, Chris Beal, United Kingdom

# 9:

11:58 am PDT, Sep 1, Name not displayed, Maine

# 8:

11:42 am PDT, Sep 1, Frances Murphy, South Carolina

# 7:

10:52 am PDT, Sep 1, Bonnie Mcewan, Delaware

# 6:

9:50 am PDT, Sep 1, Mellyssa Pesce, Florida

# 5:

9:38 am PDT, Sep 1, Kalaa Lynn, North Carolina

# 4:

3:25 am PDT, Sep 1, Erica Maranowski, Oregon

# 2:

6:05 pm PDT, Aug 31, Steve Dale, Australia
The racing industry could never make up for all the wrongs they have done to the horses,Hurdles should be banned NOW,Steeplechases should also be banned as well as long distance,these horses are never asked if this is what they want,they are just taken and used by INHUMANS looking for WEALTH,the only reason they want more there is to make more profits and wealth at the expense of animals and gamblers.

# 1:

3:02 pm PDT, Aug 31, Erin Russell, Washington
The racing industry needs to clean up their "bad" name. Sending and allowing your horses that are too slow to be sent to slaughter is not doing anything for your image. The Nurse Mare industry which provides mares to take care of racing mares babies needs to be changed since the nurse mares own babies are slaughtered for "pony hides", left out back to die, and some are rescued. Allowing horses that are so drugged up and injuried to race is definitely a big black mark against the racing industry also, a good example is Heavenly Perfect, a descendent of War Admiral who was rescued and then put down due to the injuries she had been allowed to race with. You want new people to get into the racing you need to clean up your acts startig with taking care of your own and NOT allowing them to be slaughtered.

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