Stop Disney's War on Fat Kids!

  • by: NAAFA, Inc.
  • target: The Walt Disney Company, Anthem Blue Cross/Blue Shield and WellPoint, Inc.

NAAFA is appalled to learn that Disney, a traditional hallmark of childhood happiness and joy, has fallen under the shadow of negativity and discrimination. It appears that Disney now believes that using the tool of shame, favored so much by today's healthcare corporations, is the best way to communicate with children about healthy behaviors.
 
Disney, in partnering with Anthem Blue Cross/Blue Shield, a subsidiary of Wellpoint, Inc, to create the new Epcot attraction and on-line game, Habit Heroes, has taken the side of the bullies.  The attraction and game feature negative stereotypical characters, traditionally used to torment overweight kids, will potentially reinforce and strengthen a cycle of bullying, depression, dis-ease, eating disorders and even suicidal thoughts:   http://www.habitheroes.com/bad-habits-gallery
 

We ask Disney to change the following characters:  "The Glutton, Overeating and eating too fast"; "Snacker, Too much fatty, processed food"; "Lead Bottom, Not enough exercise"; "Stinkbomb, Bad hygiene"; "The Fungus, Eating rotten or expired food"; "Stress Case, Stressing Out"; "The Prescriptor, Ignoring doctor's advice" and "Cereal Killer, No time for breakfast.
 

Three 2011 studies indicate that photographs, billboards and ads that stigmatize fat people will do nothing to positively affect the health of the populace.
 

We challenge the imaginative genius that is Disney to create characters that communicate good habits without further stigmatizing children.

We, the undersigned, call for The Walt Disney Company, Anthem Blue Cross/Blue Shield and WellPoint, Inc. to stop stigmatizing fat children.

We ask Disney to change the following characters:  "The Glutton, Overeating and eating too fast"; "Snacker, Too much fatty, processed food"; "Lead Bottom, Not enough exercise"; "Stinkbomb, Bad hygiene"; "The Fungus, Eating rotten or expired food"; "Stress Case, Stressing Out"; "The Prescriptor, Ignoring doctor's advice" and "Cereal Killer, No time for breakfast.
 


Three 2011 studies indicate that photographs, billboards and ads that stigmatize fat people will do nothing to positively affect the health of the populace.
 
"I am a Disney stockholder, and I am ashamed to admit it after viewing your 'Habit Heroes' exhibit.," states Joanne Ikeda, a 40-year career Nutritionist, NAAFA Advisory Board member and contributor to NAAFA'S Child Advocacy Toolkit.
 
In a letter to Disney, NAAFA Advisory Board Dr. Barbara Bruno, PhD, LCSW,  wrote, "Depression, despair, bullying, disordered eating, and other unhealthy practices will be increased for children of all sizes who view Epcot's Habit Heroes Exhibit."
 
We challenge the imaginative genius that is Disney to create characters that communicate good habits without further stigmatizing children.

NAAFA offers our services and expert advisors to create a campaign without bias.

Sign Petition

privacy policy

By signing, you accept Care2's terms of service.

Having problems signing this? Let us know.