Zero emission vehicle (ZEV) technology has been available and successfully working for many years. The only thing lacking to create a zero emission marketplace is our collective will to dump oil-based energy. The Zero Emission Pledge sends a powerful message - you, as a consumer, will not support an industry that continues to ignore the needs of the planet, public health, and all living beings threatened by climate change.
Facing down one of the most powerful industries on the planet is a daunting task. But remember this important fact - you as a consumer wield more power with your purchases than any force on the planet! With high overhead, even a slight decline in sales will have an amplified impact on the corporate bottom line. If you speak with your dollar, the corporations will hear. Don't let them continue to drag their feet while the planet burns! We need radical change now - not five, ten, or twenty years from now.
One of the most important things you can do to help reduce the impact of global warming may be the easiest - stop buying cars that use gas. Spend one moment to take the Zero Emission Pledge, and send a message that will have a real impact!
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