Rename the Street US 41 to Mattress Firm Ave

Has anyone else noticed Matress Firm has taken over the store fronts on 41 in Schererville? Within a 1/4 of a mile on US HWY 41 there is 5 Mattress Firm Locations. I feel it is appropriate to rename the street after the company that is obviously dominating the mattress industry. After We get 1,000 Signatures I will go to the towns and try and get them to rename the street.