recipient: We want to get enough signatures to show L'Oreals how many people know of their cruel practices, and that they need to change their ways. We will then have their attention, so we can help them move to a animal friendly alternative.
You should sign becuase this company is a world wide leader in animal cruelty, and makes millions of lives suffer and die in agony. This is injustice, and it's up to you to save them.