Remove Fairtrade Logo from Cadbury's Products

  • by: John Bisset
  • recipient: CEO of the Fairtrade Foundation
Cadbury has replaced Fairtrade Certification with their own scheme and promised that it will be at least as good as the original. On the strength of this promise the Foundation has allowed them to continue to use the Fairtrade logo on the back of the product packaging. The permission to use the logo should be withdrawn to protect the Fairtrade brand, to prevent unfair competition with those chocolate manufacturers who continue to support Fairtrade in it's original conception and to avoid confusion in the minds of consumers.
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