Restaurant chain McDonald's has long been the poster company for unhealthy fast food, but the corporation recently announced plans to work toward changing that. On their website AboutMcDonalds.com, McDonald's announced plans to "improve environmental practices in the way beef is produced, support positive workplaces in the beef industry, and drive continuous improvement in animal health and welfare." They also expressed commitment to "providing affordability and quality, along with economic viability for those who raise cattle and produce beef."
McDonald's steps toward more environmentally-friendly products have included "whitefish certified by the Marine Stewardship Council, coffee certified by the Rainforest Alliance, and packaging certified by the Forest Stewardship Council." They also took iniative to create an industry standard for sustainable beef, collaborating with the World Wildlife Fund (WWF), Cargill, and JBS to develop a roundtable discussing the matter.
Right now, it's still not entirely clear what the phrase "sustainable beef" really means. Public support is important in a turning-point decision such as this. An industry leader's transition to sustainable beef could open the door to change in food-service culture. Now is McDonald's chance to define standards for sustainable beef and set the precedent for using it in their products. Sign this petition urging McDonald's to set a clear standard for sustainable beef, and encourage all fast food companies to adopt similar sustainable beef policies!
Fast Food Restaurant CEOs—
We the undersigned urge McDonald's to clearly define standards for sustainable beef in their meals, and make the change as soon as possible! We also urge other fast food companies to follow their example and begin purchasing sustainable beef.
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we signed: Urge Fast Food Companies to Switch to Sustainable Beef
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