We need to make corporate accountability a priority and by using endangered leopards and other big cats in advertising, Cartier is fostering an illusion that makes consumers feel like they should own a big cat too in order to fulfill an image of prosperity and high class.
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Client Relations Center
653 Fifth Avenue
New York, NY. 10022
Dear Cartier Advertising Team:
I am writing to you today to respectfully request that you stop using endangered leopards and other animals in your advertising and commercials. You are fostering an illusion that makes other people want to own a big cat too, and that can be dangerous.
Large cats need to be released back into the wild or if that is not possible, then send them to a sanctuary.
So many preservation and conservation societies are working non-stop to try to re-establish declining populations of big cats in the wild, but with there being more big cats owned privately or by zoos and circuses than there are in the wild, these groups are fighting a very difficult battle.
Your company has a unique opportunity here to show yourselves as advocates for preserving wildlife. Perhaps by freeing these leopards in a commercial you can use a slogan that reads give her a Cartier diamond before she slips away and at that point you could release the leopard.
Thank you sincerely for your attention to this matter.