Demand easy access to cruelty-free products

PETA estimates that more than 100 million animals every year suffer and die in cruel chemical, drug, food, and cosmetics tests. In order to perform unnecessary tests for cosmetics, household cleaners and other consumer products, millions of cats, dogs, rabbits, primates, mice, rats and many other animals are blinded, poisoned and killed every day. 

Though there are campaingns to educate consumers about cruelty-free products, the average consumer is either unaware of a cruelty-free option or finds it too much of a hassle to first research and then pick and choose such products in a supermarket. 

Any ethical person, if given a choice between two similar products, one being cruelty-free and the other being animal tested, would choose the cruelty-free option. But in the absence of an easy way to choose cruelty-free, consumers end up making the wrong choices. 

In order to promote cruelty-free shopping, to start with, we can get the big retail chains and supermarkets to have a separate aisle that only stacks 'existing' cruelty-free products  (Himalaya, Dabur etc.), from food, personal care products to household items. We could also extend it to online retail websites/e-commerce sites where they have a cruelty free section.

If it is made mandatory for every supermarket to have such a cruelty-free aisle, it would encourage the consumer to make an informed choice. Moreover, depending on the response to the idea, other companies that indulge in animal testing would also be encouraged to go cruelty free.

If you see merit in this idea, please sign this petition to the Union Minister for Consumer Affairs, Food and Public distribution, India, Sri Ram Vilas Paswan, urging him to make such a cruelty-free aisle mandatory in all supermarkets and retail chains.

This would eventually save millions of innocent beings that are suffering in cold, barren cages in laboratories with unspeakable acts of cruelty being performed on them, as you read this.