target: Steve Ellis: Founder, Co-CEO and Chairman of Chipotle
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by February 21, 2013
Chipotle sets itself apart from most fast food restaurants with its slogan, "Food With Integrity". While they are likely a better option then most fast food, it is disappointing to see their lack of transparency with their complete list of ingredients.
"With marketing phrases like “Food with Integrity”... you’d think their messages would easily be backed by ingredients they would be willing to share. Unfortunately, this is not the case at all and it took extreme perseverance to get quality information about their ingredients. Perseverance the average consumer would likely never have.
When I emailed Chipotle asking for the ingredients in certain products they downright refused."
Chipotle has many dedicated and health-concious customers. Why hide the truth, Chipotle? Post your complete ingredient list on your website and in stores so that we can decide on our own. Read more details on Ecorazzi.
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