The number of K-Cups sold in 2014 could encircle the globe over ten times. Read that last sentence again. The level of potential environmental damage has prompted a widespread campaign called #killthecup - and even the guy who invented the K-cup (John Sylvan) is now on board. Sylvan recently told The Atlantic that he knows how to make the pods sustainable, but that Keurig refuses to listen. But they *will* listen to consumers -- if their bottom line and their brand is negatively impacted.
With almost one in three households owning these machines, billions coffee pods are piling up in landfills, and all that discarded plastic is polluting our planet. So it's time we demanded the Keurig company get serious about *at least* recycling these pods, if not replacing them with dissolvable sugar or starch material, or eliminating them altogether. Please take a stand; sign this petition, share it with your friends, and together we can shape the kind of world we want to live.
