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World Wildlife Fund seeks to save the planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, they seek to practice conservation that is humane in the broadest sense. WWF seeks to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, they seek to inspire others who can advance the cause of conservation.
WWF seeks to be the voice for those creatures who have no voice. World Wildlife Fund speaks for their future. They seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.