Faux Fur Looks Just as Good Without the Cruelty

Baltimore-based fur store Mano Swartz recently put a giant advertisement on one of its stores featuring an enlarged image of HBO's Game of Thrones star Emilia Clarke as Daenerys Targaryen, wearing a full white coat with the tagline "Winter is Coming - is your fur ready?" According to the costume designer for Game of Thrones, however, the coat is actually made out of fake leather and faux fur.

If Mano Swartz can't even tell the difference between real fur and faux fur, maybe it's time to change its business model. Please sign this petition asking the furrier to ditch fur and switch to cruelty-free faux fur instead.

The fur industry is riddled with animal cruelty and suffering. Every coat, bag, or shoe that uses fur comes at an extreme cost to the animal it belonged to before.

According to PETA, animals on fur farms are contained in tiny, cramped wire cages until they are skinned alive. To minimize damage to the fur, animals are anally and genitally electrocuted, a gruesome and painful process. Some animals are trapped in the wild using steel-jaw traps, where the animals are left suffering with injured limbs until they eventually die, sometimes days later. If there's a cruelty-free way to obtain fur for clothing, we haven't found it.

Mano Swartz needs to get with the times. Cruelty is out, fur-free fashion is in. Please sign this petition asking Mano Swartz to switch to faux fur today!
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