Tell leaders of norwegian supermarket chains to stop wasting food

  • by: Franziska Kalisch
  • recipient: Lisbeth Bull Husby, chairman of the board for Coop and Harald Kristiansen, communication manager; Ingrid Solberg Gundersen, communication advisor, and Torbjørn Johannson owner of Norgesgruppen, also connected to Meny, Kiwi, Centra, Spar, a.o.

Only recently leaders of some of the most popular norwegian food shopping chains Coop and Norgesgruppen expressed their doubts over following the example of France in selling deformed vegetables (http://www.dagbladet.no/2014/07/17/nyheter/frukt/gronnsaker/matavfall/miljo/34391351/). The general thought seems to be that the norwegian population is too rich to care about buying strange looking vegetables for a smaller price. I think that this is a premature judgement that does not take into account the rising number of people in this country who care about the welfare of the environment and choose to buy food that has been grown naturally. I say, we challenge the chiefs of the leading shopping chains in Norway to follow France's example in selling deformed vegetables, rather then throwing them away! As one of the richest countries in the world, Norway has a responsibilty and should set an example and show that it is aware of its privilege and deals carefully with the resources of nature while they last, instead of throwing them away carelessly. In additon, the issue of poverty needs to be adressed on a national basis in order to have a global effect. Recent numbers from "statistisk sentralbyrå" (Central bureau of statistics in Norway) show that the amount of children that live under the poverty line has risen within the last decade, while the rich have become even richer. According to an article published on NRK (Norwegian Broadcasting Cooperation) 78 200 children lived in poverty in 2012. (http://www.nrk.no/norge/klar-okning-av-fattige-barn-i-norge-1.11613897). How can we know of this and at the same time throw away perfectly edible food that could feed hundreds of people every day? Ingrid Solberg Gundersen, communication advisor at Norgesgruppen, thinks that a project like this would be difficult to realise within their own company, because their costumers are used to high standard products. Well, let's find out how high these demands really are and challenge the taste of the costumer. He may find out that funny shaped vegetables not only are funny but also taste just the same and have exactly the same standard as regular shaped ones. 

Se også: http://www.aftenposteninnsikt.no/klimamilj/den-vakre-stygge-maten

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