Victory Motorcycles parent company Polaris has decided to shut down production of Victory Motorcycles, liquidate stock and stop producing in 10 years. This will be detrimental to the asset and resale value of our motorcycles. This is unacceptable and unforgivable to all of us who ride Victory and have been loyal to the brand. Success is not just about their quarterly reports. Success in the motorcycle industry lives and dies in brand loyalty of the riders.