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Tell Starbucks to Honor Their Commitments to Coffee Farmers

Target: Jim Donald, Starbucks CEO
Sponsored by: Oxfam America
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006.

Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world – think Harar, Yirgacheffe, and Sidamo – they don't see the premium profits those names command among consumers.

With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.

Ask Starbucks to sign the agreement giving Ethiopian farmers their fair share of coffee profits.
deadline: 10-25-2007
goal: 10,000
 

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Success! Starbucks and Ethiopia have finalized an agreement that ends their trademark dispute and brings both sides together in partnership to help Ethiopian farmers. This agreement has the potential to give these farmers a fair share of the profits for their world-renowned coffees.

Congratulations! Keep up the good work!



Dear Jim Donald:

As a Starbucks customer, I'm concerned about your opposition to Ethiopia's right to own its coffee names. I am asking Starbucks to honor its commitment to farmers by signing an agreement with Ethiopia that recognizes the country's rights to the names of its coffees. If Starbucks and other companies sign such agreements, estimates suggest that Ethiopian's could see up to $88 million of extra income a year.

[Your comment]

Ethiopia ranks among the poorest countries in the world; more than 75 percent of its population lives on less than $1 per day. About 15 million people in Ethiopia depend on coffee to make a living, the majority of them growing their crop on small plots of about two and a half acres.

Meanwhile, coffee lovers pay up to $26 per pound for fine Ethiopian coffees because they're willing to pay for high quality and great taste. Ethiopian farmers, however, often earn just 5-10 percent of the retail value.

With this disparity in mind, the Ethiopian government launched a project to get legal ownership of its fine coffee names-Sidamo, Yirgacheffe, and Harar. By owning the names, Ethiopia will be able to occupy a stronger negotiating position with foreign buyers, capture a larger share of the market value associated with those names, and protect the reputations of its brand names. In a country with a per capita income of around $100 per year, that amount of money could have a profound impact on the lives of millions of Ethiopians.

As you know, Ethiopia approached Starbucks more than a year ago asking the company to lead by example and to discuss an agreement that would acknowledge Ethiopia's ownership of these names. So far, Starbucks has refused to sign the agreement, or even talk seriously about it with the Ethiopian government.

I want to see Starbucks do the right thing by the poor farmers who grow its coffee. I urge you to sign the licensing agreement and recognize Ethiopia's rightful ownership of its coffee names.

Sincerely,

[Your name]
[Address]
We signed the “Tell Starbucks to Honor Their Commitments to Coffee Farmers” petition!
# 100:
10:47 am PDT, Oct 27, Elizabeth Urosevic, California
# 99:
10:47 am PDT, Oct 27, Nancy Smith, New Jersey
START GETTING RESPONSIBLE STARBUCKS AND SERVE/SELL ALL FAIR TRADE.
# 98:
10:46 am PDT, Oct 27, Zeora Sage, California
# 97:
10:46 am PDT, Oct 27, Gretchen Seichrist, Minnesota
I'm not drinking your coffee anymore, and i'm telling all my friends to stop too. And I know alot of coffee drinkers. a lot!!
# 96:
10:46 am PDT, Oct 27, John O'Connor, Michigan
# 95:
10:46 am PDT, Oct 27, Stanley H. Barkan, New York
Sharing your good fortune with those less fortunate than you can only, in the long run, be of good fortune to everyone.
# 94:
10:46 am PDT, Oct 27, Barbara Klein-Robuck, California
# 93:
10:46 am PDT, Oct 27, Ms Zentura, Wyoming
# 92:
10:46 am PDT, Oct 27, Name not displayed, Illinois
# 91:
10:46 am PDT, Oct 27, Zachary Kopp, Viet Nam
Happy landings!!
# 90:
10:46 am PDT, Oct 27, Ben Wolverton, Washington
It is important when I buy coffee to ensure that I am buying from a responsible coffee company. I love your coffee, make me love your company too!
# 89:
10:45 am PDT, Oct 27, Mejgan Mahmoody, California
Help the poor, that is our duty and responsibility. Stop exploiting them for your own profit.
# 88:
10:45 am PDT, Oct 27, Alison Lorraine, California
You guys depend on coffee, right? Make your behaviour match your ad copy!
# 87:
10:45 am PDT, Oct 27, Andria Painter, Georgia
# 86:
10:45 am PDT, Oct 27, Joan Mccoy, Michigan
# 85:
10:45 am PDT, Oct 27, Michael Todd Koren, North Carolina
# 84:
10:44 am PDT, Oct 27, Charmaine Ripton, California
# 83:
10:44 am PDT, Oct 27, Bryan Allen, California
# 82:
10:44 am PDT, Oct 27, Diane Macchiarola, New Jersey
# 81:
10:43 am PDT, Oct 27, H Asfaw, Washington
# 80:
10:42 am PDT, Oct 27, Sherri Cox, Texas
# 79:
10:42 am PDT, Oct 27, Greta Guarton, New York
# 78:
10:41 am PDT, Oct 27, Linda Anable, California
# 77:
10:27 am PDT, Oct 27, Gloria Brown, Florida
Come on give them a little you guys make a whole lot you wont even miss it.
# 76:
10:13 am PDT, Oct 27, Name not displayed, California
# 75:
9:57 am PDT, Oct 27, Andrea Holle, Connecticut
# 74:
9:42 am PDT, Oct 27, Tina Farhana, Bangladesh
Do the right thing. Ethiopian farmers deserve better.
# 73:
9:36 am PDT, Oct 27, Brian Levin, Washington
# 72:
9:35 am PDT, Oct 27, Judith Lerner, Ohio
It's only fair
# 71:
9:27 am PDT, Oct 27, Karstein Bjastad, United Kingdom
# 70:
9:18 am PDT, Oct 27, Tom Ballard, California
# 69:
9:13 am PDT, Oct 27, Brenda Keel, Georgia
# 68:
9:07 am PDT, Oct 27, Crystal Murphy, North Carolina
# 67:
9:02 am PDT, Oct 27, Jeremy Spohn, Pennsylvania
# 66:
8:54 am PDT, Oct 27, SJ SC, Ohio
# 65:
8:51 am PDT, Oct 27, Terry Bingham, Texas
# 64:
8:37 am PDT, Oct 27, Kathleen Sucht, Colorado
# 63:
8:30 am PDT, Oct 27, Barbara Tomlinson, Washington
It seems that Ethiopia's right to its coffee names, is like a copyright protection for inventors; didn't coffee ORGINALLY come from Ethiopia? DO THE RIGHT THING, Starbucks, in helping the coffee farmers who DESERVE a better break from the International Market. It's not ALL about the big, fat profits of Western investors, you know.
# 62:
8:19 am PDT, Oct 27, Crystal Hall, Texas
# 61:
7:54 am PDT, Oct 27, Catherine Methot, Canada
# 60:
7:41 am PDT, Oct 27, Robin Kivett, Kansas
# 59:
7:31 am PDT, Oct 27, Atul Deshpande, Colorado
# 58:
7:26 am PDT, Oct 27, Jackie Ho, Canada
# 57:
7:23 am PDT, Oct 27, Kristine May Ruiz, Washington
As an ex-partner of the company I expect Starbucks to be much more pro-active with their farmers in Ethipoia. I know how loved the Sidamo and the Black Apron Exclusives from Ethipoia are, and I know how much Starbucks takes pride in their Fair Trade program....what I don't understand is why this program hasn't been implemented in Africa, why is it that Fair Trade is only practiced with predominantly Latin American coffees such as the Cafe Estima?
# 56:
7:21 am PDT, Oct 27, Wendy Horn, California
# 55:
6:17 am PDT, Oct 27, Lawrence Smith, BA, Georgia
Jesus said it best: "For I was hungry and you gave me no food; I was thirsty and you gave me no drink; I was a stranger, and you did not take me in, naked and you did not clothe me, sick and in prison and you did not visit me. Then they also will answer him, saying, 'Lord, when did we see you hungry or thirsty or a stranger or naked or sick or in prison, and did not minister to you?' Then will he answer them, saying, 'Assuredly, I say to you, inasmuch as you did not do it to one of the least of these, you did not do it to me." (Matthew 25:42-45) Contained within every evil(greedy profiteering republican) act are the seeds of its own destruction. Adhere to the teachings of Jesus, as contained in The Urantia Book, or else suffer the consequences. It IS that simple. TRUTH has been spoken to power, Peace will prevail. Buck Fush! SUPPORT GLOBAL PEACE AND ECONOMIC STABILITY, AS WELL AS ECOLOGICAL SUSTAINABILITY... IMPEACH BUSH AND CHENEY NOW!
# 54:
6:08 am PDT, Oct 27, Susan Walker, California
# 53:
5:55 am PDT, Oct 27, Tina Florell, Sweden
# 52:
5:42 am PDT, Oct 27, Debbie Cheeseman, United Kingdom
# 51:
5:38 am PDT, Oct 27, Christina Hardy, Oregon