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Tell Starbucks to Honor Their Commitments to Coffee Farmers

Target: Jim Donald, Starbucks CEO
Sponsored by: Oxfam America
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006.

Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world – think Harar, Yirgacheffe, and Sidamo – they don't see the premium profits those names command among consumers.

With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.

Ask Starbucks to sign the agreement giving Ethiopian farmers their fair share of coffee profits.
deadline: 10-25-2007
goal: 10,000
 

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Success! Starbucks and Ethiopia have finalized an agreement that ends their trademark dispute and brings both sides together in partnership to help Ethiopian farmers. This agreement has the potential to give these farmers a fair share of the profits for their world-renowned coffees.

Congratulations! Keep up the good work!



Dear Jim Donald:

As a Starbucks customer, I'm concerned about your opposition to Ethiopia's right to own its coffee names. I am asking Starbucks to honor its commitment to farmers by signing an agreement with Ethiopia that recognizes the country's rights to the names of its coffees. If Starbucks and other companies sign such agreements, estimates suggest that Ethiopian's could see up to $88 million of extra income a year.

[Your comment]

Ethiopia ranks among the poorest countries in the world; more than 75 percent of its population lives on less than $1 per day. About 15 million people in Ethiopia depend on coffee to make a living, the majority of them growing their crop on small plots of about two and a half acres.

Meanwhile, coffee lovers pay up to $26 per pound for fine Ethiopian coffees because they're willing to pay for high quality and great taste. Ethiopian farmers, however, often earn just 5-10 percent of the retail value.

With this disparity in mind, the Ethiopian government launched a project to get legal ownership of its fine coffee names-Sidamo, Yirgacheffe, and Harar. By owning the names, Ethiopia will be able to occupy a stronger negotiating position with foreign buyers, capture a larger share of the market value associated with those names, and protect the reputations of its brand names. In a country with a per capita income of around $100 per year, that amount of money could have a profound impact on the lives of millions of Ethiopians.

As you know, Ethiopia approached Starbucks more than a year ago asking the company to lead by example and to discuss an agreement that would acknowledge Ethiopia's ownership of these names. So far, Starbucks has refused to sign the agreement, or even talk seriously about it with the Ethiopian government.

I want to see Starbucks do the right thing by the poor farmers who grow its coffee. I urge you to sign the licensing agreement and recognize Ethiopia's rightful ownership of its coffee names.

Sincerely,

[Your name]
[Address]
We signed the “Tell Starbucks to Honor Their Commitments to Coffee Farmers” petition!
# 150:
10:53 am PDT, Oct 27, Debra Myers, New York
I love your coffee products, but not at the expense of the farmers who grow the crops you need to make your coffee! Get fair...and be fair!
# 149:
10:53 am PDT, Oct 27, Ryan Wingerd, California
# 148:
10:52 am PDT, Oct 27, Name not displayed, California
# 147:
10:52 am PDT, Oct 27, James Rolon, New York
# 146:
10:52 am PDT, Oct 27, Marian Hill, Texas
I don't think unless they do whats right I can drink coffee from Starbucks anymore. This is not right.
# 145:
10:52 am PDT, Oct 27, Jordanna Hertz, Connecticut
# 144:
10:52 am PDT, Oct 27, Emily Rauschert, Pennsylvania
# 143:
10:52 am PDT, Oct 27, Angelica Justice, Tennessee
# 142:
10:52 am PDT, Oct 27, Ravenwolf Shields, Mississippi
# 141:
10:52 am PDT, Oct 27, Diane De Vaul, Maryland
It is unconscionable for Starbucks to profit by giving Ethiopian farmers subsistence level or below payment for the coffee they raise. Make good on your words of supporting fair trade and share fairly coffee profits with hard working farmers.
# 140:
10:52 am PDT, Oct 27, James Kirks, California
# 139:
10:52 am PDT, Oct 27, Patricia Layden, Washington
From the Starbucks capital: Be fair or I will go elsewhere for my latte!
# 138:
10:52 am PDT, Oct 27, Patrick Monk.RN, California
People over Profits, Starbucks is greedy NOT green. Guilty of violating workers rights. Firing employees attempting to unionize for fair wages and benefits.
# 137:
10:51 am PDT, Oct 27, Ron Heller, New York
# 136:
10:51 am PDT, Oct 27, Phylece Snyder, California
# 135:
10:51 am PDT, Oct 27, Christi Dunmire, Ohio
# 134:
10:51 am PDT, Oct 27, Tara Weaver, California
# 133:
10:50 am PDT, Oct 27, Rachel Wilcock, Florida
# 132:
10:50 am PDT, Oct 27, Clifford Hritz, Pennsylvania
# 131:
10:50 am PDT, Oct 27, James G. Bjornson, Illinois
# 130:
10:50 am PDT, Oct 27, Name not displayed, Massachusetts
# 129:
10:50 am PDT, Oct 27, Victor Wei, Nevada
We spend over $400 a month at SBUX forever. You can afford to spread the wealth a bit. Come on, it won't hurt...
# 128:
10:50 am PDT, Oct 27, Name not displayed, Texas
I am disappointed in Starbucks. I thought you were supportive of fair trade. I will think twice before I buy another cup of Starbucks coffee.
# 127:
10:50 am PDT, Oct 27, Warren Hawk, Oklahoma
# 126:
10:50 am PDT, Oct 27, Beverly Veltman, Texas
Do this because it is fair. And I will frequent you more often if I know you are being a good neighbor
# 125:
10:50 am PDT, Oct 27, Lenny Tropp, New York
# 124:
10:49 am PDT, Oct 27, Michael Moeller, California
# 123:
10:49 am PDT, Oct 27, Antoinette M. Niebieszczanski, Ohio
# 122:
10:49 am PDT, Oct 27, David Blanding, Michigan
# 121:
10:49 am PDT, Oct 27, Stephanie Slater, Arizona
# 120:
10:49 am PDT, Oct 27, Harriet Cuddy, Missouri
# 119:
10:49 am PDT, Oct 27, Jennifer Griffith, Georgia
# 118:
10:49 am PDT, Oct 27, Jolene Ford, Colorado
# 117:
10:49 am PDT, Oct 27, Frances Hill, California
# 116:
10:48 am PDT, Oct 27, Christine Etana, California
If you did not have these farmers working for you, you would not be where you are today financially. How can do this to fellow human beings that work so hard?
# 115:
10:48 am PDT, Oct 27, Anthony Pfohl, Virginia
# 114:
10:48 am PDT, Oct 27, John Kevin Laffey, California
# 113:
10:48 am PDT, Oct 27, David Karowe, Michigan
# 112:
10:48 am PDT, Oct 27, Stacy Bergesen, Nevada
Do the right thing!
# 111:
10:48 am PDT, Oct 27, Margaret Elder, Ohio
# 110:
10:48 am PDT, Oct 27, Connie Lee Cowan, New Jersey
# 109:
10:48 am PDT, Oct 27, Jennifer Pyclik, Indiana
# 108:
10:48 am PDT, Oct 27, Dave Modarelli, Ohio
I drink a lot of coffee, and I truly appreciate Fair Trade and Organic coffees. I'd feel a lot better about buying Starbucks if I knew the farmers you buy from were earning a fair wage. It only seems fair...
# 107:
10:48 am PDT, Oct 27, Paula A. Cavin, California
please do not be like so many large corporations. Stand behind your committments!
# 106:
10:48 am PDT, Oct 27, Jillian Phillips, Ohio
# 105:
10:47 am PDT, Oct 27, Vesna Glavina, Ohio
# 104:
10:47 am PDT, Oct 27, Julene Freitas, California
# 103:
10:47 am PDT, Oct 27, Stephanie Sommovigo, Georgia
# 102:
10:47 am PDT, Oct 27, Cindy Goustin, Michigan
# 101:
10:47 am PDT, Oct 27, Ian Noah, California