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Tell Starbucks to Honor Their Commitments to Coffee Farmers

Target: Jim Donald, Starbucks CEO
Sponsored by: Oxfam America
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006.

Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world – think Harar, Yirgacheffe, and Sidamo – they don't see the premium profits those names command among consumers.

With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.

Ask Starbucks to sign the agreement giving Ethiopian farmers their fair share of coffee profits.
deadline: 10-25-2007
goal: 10,000
 

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This petition is now closed.

Success! Starbucks and Ethiopia have finalized an agreement that ends their trademark dispute and brings both sides together in partnership to help Ethiopian farmers. This agreement has the potential to give these farmers a fair share of the profits for their world-renowned coffees.

Congratulations! Keep up the good work!



Dear Jim Donald:

As a Starbucks customer, I'm concerned about your opposition to Ethiopia's right to own its coffee names. I am asking Starbucks to honor its commitment to farmers by signing an agreement with Ethiopia that recognizes the country's rights to the names of its coffees. If Starbucks and other companies sign such agreements, estimates suggest that Ethiopian's could see up to $88 million of extra income a year.

[Your comment]

Ethiopia ranks among the poorest countries in the world; more than 75 percent of its population lives on less than $1 per day. About 15 million people in Ethiopia depend on coffee to make a living, the majority of them growing their crop on small plots of about two and a half acres.

Meanwhile, coffee lovers pay up to $26 per pound for fine Ethiopian coffees because they're willing to pay for high quality and great taste. Ethiopian farmers, however, often earn just 5-10 percent of the retail value.

With this disparity in mind, the Ethiopian government launched a project to get legal ownership of its fine coffee names-Sidamo, Yirgacheffe, and Harar. By owning the names, Ethiopia will be able to occupy a stronger negotiating position with foreign buyers, capture a larger share of the market value associated with those names, and protect the reputations of its brand names. In a country with a per capita income of around $100 per year, that amount of money could have a profound impact on the lives of millions of Ethiopians.

As you know, Ethiopia approached Starbucks more than a year ago asking the company to lead by example and to discuss an agreement that would acknowledge Ethiopia's ownership of these names. So far, Starbucks has refused to sign the agreement, or even talk seriously about it with the Ethiopian government.

I want to see Starbucks do the right thing by the poor farmers who grow its coffee. I urge you to sign the licensing agreement and recognize Ethiopia's rightful ownership of its coffee names.

Sincerely,

[Your name]
[Address]
We signed the “Tell Starbucks to Honor Their Commitments to Coffee Farmers” petition!
# 200:
10:58 am PDT, Oct 27, Bridget Pansano, Louisiana
# 199:
10:58 am PDT, Oct 27, Barbara Whitney, Illinois
# 198:
10:58 am PDT, Oct 27, Name not displayed, Massachusetts
# 197:
10:58 am PDT, Oct 27, Shannon Lc Cate, Illinois
# 196:
10:58 am PDT, Oct 27, Ed Bender, New York
# 195:
10:58 am PDT, Oct 27, Karen Karen, California
# 194:
10:58 am PDT, Oct 27, Patricia Collier, Florida
Absolutely disheartening, Starbucks! Therefore, add my name to the list of people who will not purchase Starbucks products until a fair trade agreement is in place with every farmer.
# 193:
10:58 am PDT, Oct 27, Shelley Garcia, Colorado
Step up and do the right thing. This move would cause your already astronomical profits to actually grow! Show us and the rest of the world that this nation cares about decency and fairness. We can't faintly hope for that from our government. Please show the world that the US CARES and KNOWS what fairness and respect are. Thank you.
# 192:
10:57 am PDT, Oct 27, Deborah Rogoff, South Carolina
# 191:
10:57 am PDT, Oct 27, Michelle Wenderlich, New York
You have the power to do the right thing. It will help your business, too.
# 190:
10:57 am PDT, Oct 27, Georgia Smith, Maryland
# 189:
10:57 am PDT, Oct 27, Amy L. Doebber, Missouri
# 188:
10:57 am PDT, Oct 27, George Livesay, New York
Be fair, not greedy. These farmers are in need. You are not.
# 187:
10:57 am PDT, Oct 27, Jan Paley, California
# 186:
10:57 am PDT, Oct 27, Ann Hannibal, Maryland
They only sounds equitable to me! These poor folks surely deserve it , remember God made them too!
# 185:
10:57 am PDT, Oct 27, Krystina Bair, Washington
It's time to make ALL the coffee you sell "fair trade." This insures a fair price to the farmers that grew it. While you're at it, how about making all your coffee shade-grown (helps preserve bird species) and organic (no pesticides, herbicides, etc.)??? Starbucks, as one of the largest companies in the world, has a moral & ethical duty to be responsible for the impacts it creates!
# 184:
10:56 am PDT, Oct 27, LORI ANN HANNON, Pennsylvania
Give the farmers their share- I'm paying $4.00 at the airport for a large cup of your coffee? I can do without until you do the right thing.
# 183:
10:56 am PDT, Oct 27, Mag Llopiz, Florida
# 182:
10:56 am PDT, Oct 27, Sean Dolan, Arizona
# 181:
10:56 am PDT, Oct 27, Linda Chase, Maine
Shame on you. You have become what you fought against! Oligarcist, not unlike yoour namesake, money and power corrupt absolutely.
# 180:
10:56 am PDT, Oct 27, C. Araullo, California
# 179:
10:56 am PDT, Oct 27, Leeann Taylor, California
Wake up and smell the poverty. You CAN change the world in a positive way.
# 178:
10:56 am PDT, Oct 27, Alan Green, Tennessee
# 177:
10:55 am PDT, Oct 27, William Clemons, Illinois
# 176:
10:55 am PDT, Oct 27, Name not displayed, Michigan
There's absolutely no reason why Ethiopian farmers should not get paid a Fair price for their coffee, and thus be able to live a "humane" life. Since Starbucks sells the coffee for exhorbitant prices, there's really NO EXCUSE to be ripping the Ethiopian farmers off! It is not a surprise that I don't even go near Starbucks stores, these type of corporate behaviors make me sick! And, what is worse, Starbucks is lying to the public about it!
# 175:
10:55 am PDT, Oct 27, Hilary Drescher, Florida
Your coffee is over-priced. Since you make such a huge profit, maybe you should give back to the farmers, give them a raise or something. Show you truly care with your actions and not just your words!
# 174:
10:55 am PDT, Oct 27, James Spence, Washington
I think it is only fair to give the people who produce coffee a fair share of money...Poverty is HELL-I know because I grew up that way!!!!
# 173:
10:55 am PDT, Oct 27, James Babcock, California
I will not purchase Starbucks products until a fair trade agreement is in place with every farmer.
# 172:
10:55 am PDT, Oct 27, Jason Shelton, Virginia
What a huge disappointment, I would expect more from Starbucks. Please do the right thing and share the profits with the Ethiopian farmers, that’s the only way you will keep my business.
# 171:
10:55 am PDT, Oct 27, Joseph A. Belisle, Massachusetts
I too thought Starbucks supported fair trade. Only one choice of conscience can be made. Fair trade. Reject free trade because it's never free. The poor pay the price.
# 170:
10:55 am PDT, Oct 27, Alison Kendall, California
Ethiopian farmers deserve a fair share of coffee profits. Starbucks can be a role model for fair treatment of developing countries.
# 169:
10:55 am PDT, Oct 27, Sheila Wilmot, California
# 168:
10:54 am PDT, Oct 27, Name not displayed, Florida
# 167:
10:54 am PDT, Oct 27, Laura Herndon, California
# 166:
10:54 am PDT, Oct 27, Asratie Teferra, Virginia
It is time to be responsible, and I hope Starbucks will listen to the demand of the Ethiopian coffee farmers.
# 165:
10:54 am PDT, Oct 27, Felasfaw Woldegebriel, Illinois
The list you can do is atleast pay the farmers their fare share rather than pretending with your Ethios water scum, which boasts your generoisity to the needy.
# 164:
10:54 am PDT, Oct 27, William A. Luker, Texas
# 163:
10:54 am PDT, Oct 27, Margaret M. Lavonis, Indiana
I trust you will do your part to see that the farmers get a just amount of money for their coffee.
# 162:
10:54 am PDT, Oct 27, Bill And Jan Tache, California
We love coming to Starbuck's because of your policies. BUT PLEASE be more generous to the farmers!! And please offer organic coffees!!
# 161:
10:54 am PDT, Oct 27, Alfred Preen, Florida
Starbucks... Just another in the latest trend of Corporate Greed
# 160:
10:54 am PDT, Oct 27, Stephen Guynes, Ohio
# 159:
10:54 am PDT, Oct 27, Margaret Dozier, New York
# 158:
10:54 am PDT, Oct 27, Frances West, Georgia
# 157:
10:54 am PDT, Oct 27, Name not displayed, Pennsylvania
We know that you value your employees. Please be sure to share the wealth with everyone.
# 156:
10:54 am PDT, Oct 27, Donna Nittinger, California
I'm so tired of Starbucks, pushing local coffeehouses out of business here at home, it's no surprise about thier trading practices as well. please do better
# 155:
10:53 am PDT, Oct 27, Mark Marshall, Oregon
# 154:
10:53 am PDT, Oct 27, Morgana Tyndall, California
# 153:
10:53 am PDT, Oct 27, Cynthia Costell, California
Starbucks, this is your chance to show the world that not all Americans are greedy.
# 152:
10:53 am PDT, Oct 27, Priscilla Harrell, Washington
It is good to make a profit but how good is it not to pay a fair price for the people at the bottom who are starving and poor?????
# 151:
10:53 am PDT, Oct 27, Sally Simpson, Texas