Tell Starbucks to Honor Their Commitments to Coffee Farmers
Target: Jim Donald, Starbucks CEO
Sponsored by: Oxfam America
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006.
Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world – think Harar, Yirgacheffe, and Sidamo – they don't see the premium profits those names command among consumers.
With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.
Ask Starbucks to sign the agreement giving Ethiopian farmers their fair share of coffee profits.