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Tell Starbucks to Honor Their Commitments to Coffee Farmers

Target: Jim Donald, Starbucks CEO
Sponsored by: Oxfam America
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006.

Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world – think Harar, Yirgacheffe, and Sidamo – they don't see the premium profits those names command among consumers.

With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.

Ask Starbucks to sign the agreement giving Ethiopian farmers their fair share of coffee profits.
deadline: 10-25-2007
goal: 10,000
 

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This petition is now closed.

Success! Starbucks and Ethiopia have finalized an agreement that ends their trademark dispute and brings both sides together in partnership to help Ethiopian farmers. This agreement has the potential to give these farmers a fair share of the profits for their world-renowned coffees.

Congratulations! Keep up the good work!



Dear Jim Donald:

As a Starbucks customer, I'm concerned about your opposition to Ethiopia's right to own its coffee names. I am asking Starbucks to honor its commitment to farmers by signing an agreement with Ethiopia that recognizes the country's rights to the names of its coffees. If Starbucks and other companies sign such agreements, estimates suggest that Ethiopian's could see up to $88 million of extra income a year.

[Your comment]

Ethiopia ranks among the poorest countries in the world; more than 75 percent of its population lives on less than $1 per day. About 15 million people in Ethiopia depend on coffee to make a living, the majority of them growing their crop on small plots of about two and a half acres.

Meanwhile, coffee lovers pay up to $26 per pound for fine Ethiopian coffees because they're willing to pay for high quality and great taste. Ethiopian farmers, however, often earn just 5-10 percent of the retail value.

With this disparity in mind, the Ethiopian government launched a project to get legal ownership of its fine coffee names-Sidamo, Yirgacheffe, and Harar. By owning the names, Ethiopia will be able to occupy a stronger negotiating position with foreign buyers, capture a larger share of the market value associated with those names, and protect the reputations of its brand names. In a country with a per capita income of around $100 per year, that amount of money could have a profound impact on the lives of millions of Ethiopians.

As you know, Ethiopia approached Starbucks more than a year ago asking the company to lead by example and to discuss an agreement that would acknowledge Ethiopia's ownership of these names. So far, Starbucks has refused to sign the agreement, or even talk seriously about it with the Ethiopian government.

I want to see Starbucks do the right thing by the poor farmers who grow its coffee. I urge you to sign the licensing agreement and recognize Ethiopia's rightful ownership of its coffee names.

Sincerely,

[Your name]
[Address]
We signed the “Tell Starbucks to Honor Their Commitments to Coffee Farmers” petition!
# 21,950:
12:19 pm PST, Nov 21, Scott Osborne, Michigan
# 21,949:
12:08 pm PST, Nov 21, Nick Caruso, Washington
# 21,948:
12:06 pm PST, Nov 21, J Conciatu, California
Don't pay them, we won't pay you! BOYCOTT STARBUCKS...quit giving them the profits, by from the farmers themselves.
# 21,947:
12:04 pm PST, Nov 21, Dominique Smith, Texas
# 21,946:
11:55 am PST, Nov 21, Delores Owen, Colorado
Pay farmers a liveable wage for their hard work, Starbucks!!
# 21,945:
11:53 am PST, Nov 21, Barbara Rowe, Texas
Shame on you!
# 21,944:
11:53 am PST, Nov 21, Amanda Malay, Maine
# 21,943:
11:49 am PST, Nov 21, Tracy Scott, Pennsylvania
# 21,942:
11:39 am PST, Nov 21, Name not displayed, Arkansas
# 21,941:
11:37 am PST, Nov 21, Rishan Maru, Illinois
Ethiopians deserves to share the profit. why not be fair, it is Ethiopian Coffee so why not be fair and share....it would be a gift to the Ethiopians because its very poor out there and they really need help. That would be a blessing to the Ethiopians.
# 21,940:
11:33 am PST, Nov 21, Kathy Wilcox, Nevada
# 21,939:
11:28 am PST, Nov 21, Fetaw Hinsa, Illinois
Ethiopia is one of the poorest country in the world, and i think its fair that they give Ethiopians the option to share the profit since it originally comes from Ethiopia. pls do the right thing by helping the poor people.
# 21,938:
11:22 am PST, Nov 21, Sarah Ely, California
# 21,937:
10:56 am PST, Nov 21, Nate D, California
# 21,936:
10:33 am PST, Nov 21, Melissa Hudson, West Virginia
Remember the "Golden Rule." Do unto others as you would have others do unto you.
# 21,935:
10:28 am PST, Nov 21, Carol Evans, New York
# 21,934:
10:26 am PST, Nov 21, Leila Cole, United Kingdom
# 21,933:
10:15 am PST, Nov 21, Aharon Morris, California
Its not fair that the growers of this coffee live in poverty while Starbucks grows to unbelievable financial status.
# 21,932:
10:05 am PST, Nov 21, JESSICA FAYTHE, Minnesota
# 21,931:
10:04 am PST, Nov 21, Valerie Hoffman, Illinois
# 21,930:
10:01 am PST, Nov 21, James Schroeder, Illinois
Every human being needs a living wage-lets try to end poverty.
# 21,929:
9:59 am PST, Nov 21, Jennifer Megeney, Canada
# 21,928:
9:54 am PST, Nov 21, Jason Dunlap, Missouri
# 21,927:
9:52 am PST, Nov 21, Sena Tay, New Hampshire
# 21,926:
9:48 am PST, Nov 21, Jeri Beth, North Carolina
# 21,925:
9:47 am PST, Nov 21, Name not displayed, Ohio
It is a very sad commentary that a company making billions in profits cannot see beyond that money and understand the human needs which provided for their profits... it is wrong and people should encourage Starbucks to sign the agreement for fair trade.
# 21,924:
9:44 am PST, Nov 21, Kirsten Hey, United Kingdom
If you don't, I'll never set foot in a Starbucks for the rest of my life.
# 21,923:
9:43 am PST, Nov 21, Jes Weber, Illinois
Shame on you Starbucks. What an evil empire you are running....free of any social conscience.
# 21,922:
9:38 am PST, Nov 21, Name not displayed, New York
StarsBucks earns millions in profits in each. They have enough money to provide these farmers. These people are in need. Shame on Starsbucks.
# 21,921:
9:26 am PST, Nov 21, Kayl Seymour, California
# 21,920:
9:23 am PST, Nov 21, Darlene Wolf, Florida
# 21,919:
9:14 am PST, Nov 21, Susan Holland, Nevada
a workman is worthy of his hire, dont take advantage of our fellow human beings -pay them what there worth God sees all things and we reap what we sow.
# 21,918:
9:12 am PST, Nov 21, Claudia Perez, Florida
BECAUSE IS THE FAIR THING TO DO, AND IS GOOD PUBLICITY FOR YOU GUYS BETTER THAN THE EVIL CORPORATIONAL GREEDY ONE THAT U MIGHT CARRY AROUND JUST LIKE WALLMART BK OR MCDONALDS.
# 21,917:
9:08 am PST, Nov 21, Name not displayed, Nevada
# 21,916:
8:52 am PST, Nov 21, Kate Ryan, Massachusetts
# 21,915:
8:46 am PST, Nov 21, Lily Assefa, Maryland
Good things come out of doing good. The reputation you will get by being fair to the farmers will probably increase your customers' number and loyality.
# 21,914:
8:45 am PST, Nov 21, Shannon Redburn, Oregon
# 21,913:
8:42 am PST, Nov 21, Kristopher Kleeb, California
"Treat everyone with respect and dignity" This is one item in Starbucks mission statement. But that doesn't hold true for the farmers who scrape and struggle to get by off the meager price Starbucks pays them for their excellent coffee. As a large corporation that has the potential to greatly change and impact poverty in the world Starbucks has a social responsability to pay the farmers adequate compensation for their coffee.
# 21,912:
8:23 am PST, Nov 21, Jill Ferguson, Wisconsin
KARMA Starbucks, KARMA. What goes around indeed comes around! True prosperity is in the sharing, not outrageous profits at the expense of human suffering.
# 21,911:
8:01 am PST, Nov 21, Name not displayed, Netherlands
its their own black gold.
# 21,910:
7:54 am PST, Nov 21, L. Rivera, New Jersey
# 21,909:
7:52 am PST, Nov 21, Martha Chapman, New York
SHARE THE WEALTH! (shame, shame...)
# 21,908:
7:46 am PST, Nov 21, Daniel Elias roro, Sweden
please help the poor producing the coffee get what he deserves.
# 21,907:
7:42 am PST, Nov 21, Dolphus Bryant, North Carolina
A prime example of how capitalism REALLY works...
# 21,906:
7:39 am PST, Nov 21, Name not displayed, Minnesota
# 21,905:
7:26 am PST, Nov 21, Mary Koon, North Carolina
In today's world, it is increasingly necessary to reconcile the vast difference between the "haves" and the "have nots". For honest work, and a truely valuable resource, the Ethopian coffee farmer deserves at minimum a fair market value, if not a reasonable profit share, for that which he provides. Without which, Starbucks would have never made it selling biscotti alone. We urge you to resolve to engage in a greater degree of profit sharing to Ethoipian coffee farmers NOW.
# 21,904:
7:18 am PST, Nov 21, Elizabeth Cox, Colorado
Hey Starbucks Cup of Coffee, I spend way too much on you. I will cease my addiction to your brand unless you show the world you care.
# 21,903:
6:52 am PST, Nov 21, Deborah S Rittimann, Texas
# 21,902:
6:51 am PST, Nov 21, Ida Cherasaro-Neal, Pennsylvania
# 21,901:
6:42 am PST, Nov 21, Kate Olson, Wisconsin