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Tell Starbucks to Honor Their Commitments to Coffee Farmers
Target: Jim Donald, Starbucks CEOSponsored by: Oxfam America
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006.
Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world think Harar, Yirgacheffe, and Sidamo they don't see the premium profits those names command among consumers.
With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.
Ask Starbucks to sign the agreement giving Ethiopian farmers their fair share of coffee profits.
Yet, for every cup of coffee Starbucks sells, poor farmers in coffee-growing countries like Ethiopia earn only about $.03. Even worse, while Ethiopian farmers grow some of the finest name-brand coffees in the world think Harar, Yirgacheffe, and Sidamo they don't see the premium profits those names command among consumers.
With as many as 15 million Ethiopians dependent on coffee, Ethiopia wants to get its farmers more of what they deserve. The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffee. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better healthcare.
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We signed the “Tell Starbucks to Honor Their Commitments to Coffee Farmers” petition!
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I am a big consumer of Starbucks coffee and I was highly disturbed to read the literature on the explotation of the coffee farmers. I'm sick of hearing that the pay for foreign markets is fair according to their economy. I hear it all the time, except there is nothing FAIR about it. I would love to hear that Starbucks is giving these farmers a fair profit and respect for their hard labor. As I will have to re-think purchase another cup of Starbucks coffee.
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Many of the products that this country the USA,uses was grown and came from Africa.After Africa was raped of its people and those same people built up this country america,by being enslaved and in return have been treated so bad.Yet america is the top country and the products that are desparately needed by us american such as the 'honeybush and redbush tea that is grown and comes from South Africa,and the people there who are farmers are not paid near bout fairly for them working hard to grow that redbush that is very important as it fights & prevents cancer.Please please give Ethipian farmers a fair share of coffee profits in order to start give justice and then the people who are farmers can take care of theirself if they don't have a family and those that have a family can take care of theirself and their family.And god will greatly reward you.thanks
# 22,041:
Considering the profit your company enjoys it's the least you can do!
# 22,040:
I will encourage all of my family and friends to not support Starbucks until they give Ethiopian farmers their fair share of coffee profits. It is simply not right to deny poor farmers their fair pay.
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# 22,038:
Help your life-blood live...
# 22,037:
In a sane world, commerce must yield to justice.
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Starbucks should be HALTED entirely, not only for this workers abuse, but also for being in business with Israel's military by giving them millions of dollars all because of business!
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It's time to share the wealth. You've been exposed so at least let the guilt encourage you to make a better and fairer choice.
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Predictable.People deserve fair compensation for their work - and your customers will appreciate it.
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Keep your commitments.
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Don't exploit.
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I am so disappointed in Starbucks - one of the reasons I am a customer is because I thought you were part of fair trade. At 3 cents per cup of Starbucks almost $2.00 a cup coffee - one of the Ethiopian farmers would have to harvest a massive amount of coffee beans to buy a cup at your prices. BE FAIR - or you are full of beans!
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Our basic sense of justice demands that we honour Ethiopian farmers with a fair share of our profits.
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Without their production you don't have coffee beans to ruin the taste of. I don't drink much of your product, it tastes terrible. Play fair and reward the hard workers that allow you to make such high margins on marginal products.
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You know deep down that what you're doing is wrong.
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Do be aware that your profits are generated by the good will of your customers. If you lose that good will through unethical practices it will be extremely expensive to try and regain it. There are many other fine choices for coffee.
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