A PETA video exposé, featuring investigative footage from the non-governmental organisation Repórter Brasil, of several cattle ranches in Brazil supplying JBS SA – the largest leather processor in the world – reveals that cows and bulls were branded on the face, electroshocked and beaten
before finally being slaughtered
to be made into the leather interiors offered by the world's largest car companies. It takes an average of three cows' hides to cover the interior of a standard car.
Take action and ask Jaguar, Toyota, Volkswagen and Volvo to stop lining their cars with animals' skins.
Dear [Decision maker],
I've just read about PETA's exposé of several cattle ranches in Brazil that supply JBS SA, the largest slaughter company and leather producer in the world. It revealed that gentle calves, their mothers and bulls are branded on the face, electroshocked and beaten to produce the leather interiors offered by major car brands such as yours.
The eyewitness found that calves were dragged away from their mothers, forced to the ground by twisting their necks, and yanked up by their ears and tails. The eyewitness also saw workers punch holes in calves' ears and use hot irons to brand them on the face without any pain relief, which is counter to the minimum animal-welfare recommendations by the Brazilian Ministry of Agriculture. When cows are about 3 years old, workers jab them around the anus with metal-tipped sticks and electroshock prods in order to force them onto cramped lorries and then transport them to JBS SA abattoirs.
But the cruelty documented on these Brazilian cattle farms is not unique, as branding, ear-tagging and electroshock are standard practices in the cattle industry. Violent treatment of cows has also been documented during transport in India and during slaughter in Bangladesh.
At a time when vegan leather interiors are now more sustainable, innovative and durable than animal hides, I urge you to replace your leather interiors with synthetic leather, which is better for animals and the environment and will allow consumers to be proud of the positive impact that they are having with every purchase.
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