Target:Motion Picture Association of America Sponsored by:AMA - Alliance
Research indicates that Hollywood recruits close to 390,000 new youth smokers each year. That's nearly enough new smokers to replace each and every American who dies of a tobacco-related illness during the same year!
Youths who are highly exposed to smoking in movies are three times more likely to start smoking than teens with little exposure. Luckily, the problem of tobacco in Hollywood has an answer: break the ties between the entertainment and tobacco industries by demanding that future youth-rated films be tobacco-free. Let the Motion Picture Association of America know that you want movies featuring on-screen smoking to be "R" rated!