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We, the Undersigned, endorse the following petition:

Send the RIGHT Message: MTV is Not a Diversity "Champion"

Target: David Porter, Executive Director, The Walter Kaitz Foundation
Sponsor: Lisa Fager, Industry Ears, Inc.
  • Signatures: 498
  • Goal: 1,000
  • Deadline: 9-20-2006
The Walter Kaitz Foundation has announced that on Wednesday, September 13, 2006, it will honor MTV Networks with the Diversity Champion Award during its 23rd Annual Dinner at the Hilton New York in Manhattan.  Historically MTV Networks has been criticized for its lack of programming diversity and its promotion of content that is below community standards.  The Walter Kaitz Foundation choice in honoring MTV Networks is perplexing and Industry Ears encourages all concerned citizens to Take Action by signing a petition to let the Walter Kaitz Foundation Executive Director, David Porter know that MTV Networks is NOT the model for programming diversity and we hope that this is not an exemplar for other cable networks to emulate.

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Number Date Prefix Name
499 12:59 pm PDT, May 7 Ms. Anonymous
498 2:18 am PST, Jan 30   Anonymous
497 5:28 pm PST, Jan 20   Whitney Jones
496 8:53 am PDT, Sep 26   Kathy Trice
495 6:35 am PDT, Aug 19   Anonymous
494 3:15 am PDT, Jul 1 Mr. Naveen Pedditi
493 6:33 pm PDT, May 20   Laurel Burns
492 9:23 am PDT, Apr 28   Anonymous
491 9:01 am PDT, Apr 3   loretta bengivenga
490 11:36 am PST, Feb 2 Ms. kate mckegney
489 1:41 am PST, Jan 10   Robert Willey
488 5:54 pm PST, Jan 9   Jamie Hein
487 9:33 am PST, Dec 27   Jessica-Dawn Drouin
486 10:33 am PST, Dec 26 Ms. Nicole Bryce
485 11:38 am PST, Nov 21   Shannon Shiflett
484 8:06 am PST, Nov 17   Marshall Thompson
483 11:33 am PST, Nov 8   Lukas Piotrowski
482 6:30 pm PDT, Oct 22   Anonymous
481 10:52 pm PDT, Oct 19   Gypsy Kitten
480 9:28 am PDT, Oct 18 Mr. Thomas Connors
479 4:48 pm PDT, Oct 17 Mr. Anonymous
478 3:31 pm PDT, Oct 16 Ms. Denise Dunn
477 8:31 pm PDT, Oct 10   David Kim
476 1:52 pm PDT, Oct 9   Harold Wells Sr
475 6:46 am PDT, Oct 6   faisal x. tavernier
474 11:08 pm PDT, Sep 25 Ms. Tamika Robyn Adair
473 2:58 pm PDT, Sep 25 Ms. Brittany M Rose
472 2:31 pm PDT, Sep 25 Ms. Angela Johnson
471 6:36 am PDT, Sep 25 Ms. Latisha Mason
470 8:51 am PDT, Sep 24 Ms. Anonymous
469 10:06 pm PDT, Sep 23   Mary Gay
468 11:09 am PDT, Sep 23   Emily MacDonald
467 7:18 am PDT, Sep 22   Kandirra Wilson
466 2:36 pm PDT, Sep 21   PJ Santos-Eisenberg
465 2:31 pm PDT, Sep 21   Anonymous
464 1:57 pm PDT, Sep 21 Mrs. Lori Gordon
463 7:50 am PDT, Sep 21   Jumoke Boston
462 6:11 am PDT, Sep 21   Head Roc
461 4:43 am PDT, Sep 21   KEYSHA WATTS
460 9:14 pm PDT, Sep 20   kwabena rasuli
459 8:29 pm PDT, Sep 20 Ms. Emily Spears
458 7:47 pm PDT, Sep 20 Mr. Eze Isizwe
457 7:42 pm PDT, Sep 20   SUMMER TEEL
456 7:05 pm PDT, Sep 20 Mr. Anonymous
455 4:05 pm PDT, Sep 20 Mrs. Constance Holmes
454 2:57 pm PDT, Sep 20   Anonymous
453 12:35 pm PDT, Sep 20 Mr. Anonymous
452 12:06 pm PDT, Sep 20   Cheri Berry
451 12:02 pm PDT, Sep 20 Ms. sierra pagan

Send the RIGHT Message: MTV is Not a Diversity "Champion"

MTV NETWORKS A DIVERSITY CHAMPION?
Kaitz Foundation Cites MTV Networks a Model Network for Diversity Programming (stop laughing)

The Walter Kaitz Foundation has announced that on Wednesday, September 13, 2006, it will honor MTV Networks with the Diversity Champion Award during its 23rd Annual Dinner at the Hilton New York in Manhattan. 

A press release by the Kaitz Foundation describes MTV Networks as promoting “culturally relevant programs [that] are the most outward demonstration of their dedication to diversity.”  Additionally, the Foundation cited that MTV Networks provides its viewers “with content that has global appeal” and emphasizes their programming that “strives to meet the needs of diverse audiences". 

As a think tank group that focuses on the impact of media on children and communities of color, Industry Ears is perplexed by the Kaitz Foundation’s choice for this award.   The following programs are a few current examples of MTV Networks diversity programming:

•           Where My Dogs At? – a Saturday afternoon cartoon show on MTV2 with an episode in which African American women are portrayed as dogs on leashes (i.e., “bitches”) and who defecate on the floor.
•           Yo Momma – a tasteless and insensitive show on MTV pitting teens against each other to spew racist and hate-speech insults for crowd reaction.  MTV refers to the pitted groups as “rivalries.”  
•           Flavor of Love – A VH1 show that proffers exploitative and demeaning images of women through what is described on the VH1 website as “sensational, raunchy and outrageous” entertainment. 
•           Music Videos – According to some researchers, MTV networks consistent airing of narrowly focused music videos are particularly damaging to children’s self-concept and social attitudes.

Do these examples reflect the action of a “diversity champion”?
  Historically MTV Networks has been criticized for its lack of programming diversity and its promotion of content that is below community standards.  The Walter Kaitz Foundation choice in honoring MTV Networks is perplexing and Industry Ears encourages all concerned citizens to Take Action by signing a petition to let the Walter Kaitz Foundation Executive Director, David Porter know that MTV Networks is not the model for programming diversity and we hope that this is not an exemplar for other cable networks to emulate.

About Industry Ears
Established in 2004 by co-founders Lisa Fager and Paul Porter, Industry Ears (www.IndustryEars.org ) is a new generation think tank focused on media’s impact on children and communities of color. IE is dedicated to addressing and finding solutions to negative and harmful content through media education, research, advocacy, public policy and continuous dialogue with industry stakeholders.

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