Kale may not be a glamorous vegetable, but it is rich in nutrients, including the cancer-fighting sulphoraphane. When artist Bo Muller-Moore designed T-shirts featuring the slogan "Eat More Kale," he simply sought to promote the benefits of locally produced agriculture and community-based food movements. But now, fast food giant Chick-fil-A is trying to shut him down.
In this unlikely David and Goliath story, Chick-fil-A alleges that Muller-Moore's T-shirts create confusion in the marketplace by clashing with their slogan, "Eat Mor Chikin." Even more unbelievably, Chick-fil-A is concerned that "Eat More Kale" will hurt chicken sales.
Muller-Moore told the Christianpost.com that he came up with the slogan ten years ago, that he had, at that time, never heard of Chick-fil-A, and that the closest Chick-fil-A to his remote Vermont home is 120 miles away.
Tell Chick-fil-A to drop its suit against Bo Muller-Moore and to leave "Eat More Kale" alone!
I am writing to urge you to drop your suit against "Eat More Kale" artist Bo Muller-Moore. Your allegation that Muller-Moore's product will somehow "hurt" Chick-fil-A's sales is not only unlikely; it is downright ludicrous.
Muller-Moore is simply trying to promote the advent of community-based farm movements. When he created his slogan, he had never heard of Chick-fil-A's slogan; in fact, the nearest Chick-fil-A is over 100 miles away from his remote Vermont home.
Please allow this innovative artist to bring vastly needed attention to local food movement. I urge you to drop the suit against Bo Muller-Moore.
Keep up the great work. Look what you've accomplished!
grab this widget
for your site or blog
Make a difference for the issues you care about while adding cool interactive
content. Your readers sign without ever leaving your site. It's simple, just choose
your widget size and color and copy the embed code to your site or blog.