Your a SOUR example Mikes...Encouragement of Animal cruelty is no commercial for your product!

  • by: Karen Matthews
  • recipient: Mike, Represenative for Mikes Hard Lemonade products, Mikes Hard Lemonade
Cruelty of thought, action or idea of such to Animals of any kind is not desired in our commercials! It is irresponsible to promote the idea and suggest cruelty and inhumane treatment and actions to Animals!

Mikes Hard Lemonade makes a SOUR NOTE for encouraging animal cruelty and inhumane ideas to the public..

Although at this time comsumers have a choice as to whether to eat animals or not, The view is not of your promoting your products to the public, but in your lack of care in advertising, when in marketing you use visual and auditory messages to relate the need or desire for the public to purchase and consume your products.

By making crude statements and or song lyrics with utter lack of compassion for the animal of which you are promoting, you are only encouraging lack of empathy, abusive attitudes and you show animals as objects and things, which they are not!

You have a responsibility to market your products in a decent, respectful manner to all beings.' Your commercials are offensive to many, and crude to a point of being vile and disturbing!

Animals are no less than people and to encourage cruel intentions and offer up abusive suggestions in various manners to the public is irresponsible.

Cows, Steers, Chickens, whichever animals are being touted as  something to be seen as mearly a meal or something that tastes good...that is a major injustice to Animals as well as people who do have compassion, education, and knowledge of the suffering Animals endure everyday.

You may have a right to market and advertise your product, but you DO NOT have a right to promote cruelty, and callousness towards animals of any kind to do so.

I/we are wholeheartly disturbed by the manner of which you choose to market and the context of your commercials..

If your goal was to secure the general publics interest in your company, your products, you have certainly missed the mark.  By use of Animals in your commercials that are disregarded as living beings deserving of respect and humane treatment, and or you have chosen to speak in terms of Animals as nothing more than objects with no sense of being, you only have shown lack of respect for LIFE, and the innocent lives of animals you encourage abuse and killing of in many distasteful commercials.

I/we have no desire to purchase your products now or in the future or to buy, purchase, or recommend any products of any kind associated with your company as long as you continue to show, and encourage animal cruelty of any kind in your commercials.

We encourage you to rethink a marketing stradegy that will utilize your products in a favorable light, and allow them to stand on their own, if they are truely a worthy product and company, and to remove all the offensive commercials depicting animal comsumption and cruel comments and actions to animals.

Do the right and responsible thing.


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