McDonald's spends hundreds of millions of dollars on ads convincing people to eat more meat. And of course, those ads fail to mention that producing those burgers is sickening our planet -- making a massive contribution to climate change and pollution and driving wildlife out of their homes.
That's why it's quite the stretch for the fast-food giant to claim it will start sourcing its burgers from "sustainable beef" in 2016.
At the rate McDonald's sells its burgers -- an estimated 75 per second -- the toll of that much meat production on wildlife and the planet is devastating no matter where the meat comes from.
Meanwhile, McDonald's doesn't offer a single Earth-friendly entrée with plant-based protein; its only meatless options are limited to sides like salads and apple slices.
McDonald's may not be the restaurant of choice for many environmentalists, but it's the choice of about 70 million people every day. This gives McDonald's a huge influence over the industry and the eating habits of people throughout the world -- and by extension, over our planet's future.
Take action -- urge McDonald's to be a leader and work for real sustainability by including meatless options in its menu.
To Don Thompson,
I recently learned that you're planning on purchasing "sustainable beef" for your hamburgers. I also noticed that you still don't offer any substantial meat-free options on your menu.
I know that McDonald's recognizes burgers as a major source of its carbon footprint, but if you want to show that you're serious about sustainability, you need meatless items on the menu.
Reducing meat consumption is not only critical to reducing harmful greenhouse gas emissions, but it also directly affects other issues your customers care about, including wildlife, pollution, land use, water resources and our own health.
I urge you to be a leader in the fast-food industry and take a step toward real sustainability by adding meat-free alternatives to your menu.
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