Skechers: Pull Your Greyhound Racing Ad!
- by: Dog Lovers
- recipient: Michael Greenberg and Gary Patrick, president and vice president of media at Sketchers
In November 2011, the Skechers shoe company filmed a commercial at a greyhound racetrack and has plans to air it during the 2012 Super Bowl in February. The ad features greyhound dogs racing against a small dog wearing Skechers brand sneakers.
Although no animals were harmed in the making of the commercial, the ad romanticizes the cruel practice of greyhound racing. Millions of Super Bowl viewers will find the cute, active dogs in the ad appealing and may visit a racetrack and support greyhound racing as a result.
Since 2001, over half of greyhound racetracks have closed as a result of public outcry. Racing dogs are typically treated cruelly, spreading their lives in small cages and discarded when they can no longer race. This reality will not be presented in Skecher's proposed commercial. Please sign the petition to convince Skechers to pull their Greyhound Racing ad from the Super Bowl commercial lineup.
We, the undersigned, are concerned with your plans to air an ad depicting greyhound racing during the 2012 Super Bowl in February.
While we understand and appreciate that no animals were harmed in the making of the commercial, the ad romanticizes the cruel practice of greyhound racing.
Millions of Super Bowl viewers will find the cute, active dogs in the ad appealing and may visit a racetrack and support greyhound racing as a result.
Since 2001, over half of greyhound racetracks have closed as a result of public outcry. Racing dogs are typically treated cruelly, spreading their lives in small cages and discarded when they can no longer race. For obvious reasons, this reality will not be presented in Skecher's proposed commercial. Please consider a different approach to selling your shoes that will not adversely affect the welfare of animals. Thank you for taking the time to read and consider our petition.
