
Dear Commissioner von Eschenbach,
As someone who is concerned about the food I eat, I believe that I have a right to know if my food has been irradiated. But for years, the food irradiation industry has been trying to mislead consumers by co-opting the word "pasteurization" to describe their process.
Irradiation and pasteurization are separate and unique processes, and consumers deserve accurate labeling that allows them to distinguish between them.
Consumer data has repeatedly shown that consumers prefer the current labeling requirements for irradiated food. In 2001, your agency conducted focus groups of consumers on this issue. Participants unanimously rejected replacing the term irradiation with pasteurization and reacted with phrases such as, "sneaky," "deceptive," and "trying to fool us."
I strongly oppose the proposed rule to allow the use of the word "pasteurization" or other alternate terms on irradiated food and waive the labeling requirement for some types of irradiated food. The current rules for irradiation labeling should be preserved.
[Your comment]
Sincerely,
[Your name]
[Your address]

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