Well, not much, as it turns out. Yet the federal government is about to approve the use of the term "naturally raised" -- even though it doesn't mean that the animal was physically unaltered, able to roam freely, or graze on pasture. It will mean it didn't get growth promoters, although there is no verification of even that more limited claim. The existing term "natural" only means that no artificial ingredients were added during processing.
Instead of these meaningless and misleading terms, the USDA should allow only specific, understandable claims, like "no artificial ingredients added," "no antibiotics ever administered" or "no hormones ever used."
Tell the USDA that the current "natural" and proposed "naturally raised" labels on meat are deceptive; fall significantly short of consumer expectations; will only add to marketplace confusion; and should be withdrawn.
Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!