A good petition is the foundation of a good campaign. If a petition is not clear and well presented, then people will not want to sign it. To create a good petition, you should:
A realistic, achievable advocacy goal will make it easier for people to sign onto your petition. Having too many goals, or trying to do too much with one petition, can make it hard to communicate your point and may confuse people.
Also, aim for an optimistic, but realistic number of signatures. For example, aiming for 1,000,000 signatures is probably too ambitious.
A target is a person, position, or organization that can make your advocacy goal happen. If that person/organization refuses to change, then consider those who might influence him/her/them. Possibilities include:
As a result, they will be more likely to take action. Also, when your issue is in the news, take advantage of the fact and gather signatures as quickly as you can.
A compelling petition summary contains the following:
To write an effective letter, consider the following:
See how all these elements come together in a finished petition. Note that a successful petition communicates clearly. If your petition can do that, it has a much greater chance at success.
See this petition in action: Stop Cargill from Building on SF Bay