It is important to remember that you are responsible for promoting your petition. Online social media can help you with that task. You can post your story on sites such as Reddit, Digg, StumbleUpon, and the Care2 News Network. From there, you can direct people to your petition.
You can also post a link to your petition through sites such as Facebook, Twitter, and MySpace, as well as in Care2 groups related to your issue. Ask your friends and followers to repost and re-tweet your petition URL. If you find related Cause blogs on Care2, feel free to mention your petition in a comment.
You will want to provide updates to supporters frequently. In an ongoing campaign, you can post updates on these sites in order to keep people informed and interested. Reminding people about the issue, without overwhelming them, is a great way to ensure that they will join you in spreading the word.
The key to good promotion via social media networks is the idea of reciprocity. It is not enough to just ask people to help with your own cause. You also have to be willing to help others on issues that they care about. That way you will develop a strong community of caring activists that you can tap into for promoting your issue.
Also, you have access to a special Care2-branded version of the GoldMail slideshow tool. GoldMail lets you create powerful audio-visual promotions. Use the tool to combine powerful images along with music and the spoken word to make a case for your petition.
Be passionate and creative, but remember not to make the slideshow too long. Also, be wary of graphic imagery, which can alienate potential supporters.