Quick tips on taking action

Creating a Petition

• Clearly define your goals.
• Select a "target" capable of creating or influencing the necessary change.
• Show people why your issue is important to them.
• State your cause briefly: develop an "elevator pitch" to tell your story quickly.

Promoting Your Petition

• Tell everyone in your address book and social networks.
• Post on relevant blogs.
• Reach out to communities and organizations with similar goals.
• Target specific "swing" districts or communities.
• Contact online and traditional media.
• Create a compelling slideshow via GoldMail or video ad for YouTube.

See more detail on both these topics in the next two sections, How to Create a Good Petition and How to Promote Your Petition.