STOP STEREOTYPING NATIVE AMERICANS

The Dudesons in America, an MTV television series, is airing an episode entitled "Cowboys & Findians." 

You can view the episode, in two parts, here: 

Part 1:  http://yfrog.com/5ddudesonspart1z
Part 2:  http://yfrog.com/bcdudesons2z

This episode is a hateful compilation of stereotyping, racism, and material that is deeply offensive to Native Americans.

After the episode aired, letters of protest were sent to MTV and producers of The Dudesons in America, informing them of the outrage and offense this episode has caused.   A demand was made to MTV that the episode be permanently removed from the public view, whether on television, the Internet, or in any other format.  A demand for a formal and public apology to Native Americans was also made.  MTV and The Dudesons in America were given a deadline of June 1, 2010 to meet these demands, and were informed that if the demands were not met, a boycott of MTV and its advertisers would begin.

MTV did not wait for the June 1, 2010 deadline to respond.  Their written reply was brief, and to the point.  In short, they do not care.  They have no intention to apologize OR stop airing the episode.



***UPDATE (7/19/10)***

Recent events concerning the broadcasting of 'The Dudesons' offensive episode ' Cowboys and Findians' have taken a dramatic turn as MTV Canada recently pulled the repeat showing from their schedule.
However, the US MTV counterpart is still unconvinced and remains seemingly unmovable despite the overwhelming outcry of disgust and incredulity that this programme has created, not only from the Native American Peoples but from across the world.
It has come to our attention that there are proposals to air the 'The Dudesons' series on UK tv channels... 'Comedy Central' and 'Dave'. We therefore urge all petitioners, including those who have worked so hard to bring this to the attention of MTV USA & Canada, to focus their efforts with equal determination in a global ban on this episode.

It is our intention to submit this petition to both Comedy Central and Dave so please leave as much commentary as possible expressing your opinion, as this petition will form a major part of our argument for having this episode withdrawn.
 
Supplementary to this petition you can also contact Comedy Central & Dave directly via the following links:
 
http://uktv.co.uk/network/item/aid/614888

http://www.comedycentral.co.uk/contact
 
We will NOT tolerate racist broadcasting on our tv screens!




WORDS HAVE FAILED.  IT IS NOW TIME TO TAKE ACTION.


WE ARE CALLING FOR AN IMMEDIATE AND INDEFINITE BOYCOTT OF THE FOLLOWING COMPANIES AND THEIR PRODUCTS, WHO ARE KNOWN TO PAY FOR ADVERTISING TIME DURING THE DUDESONS IN AMERICA:

SCHICK RAZORS


DENTYNE AND TRIDENT GUM, AND ALL OTHER CADBURY CANDY PRODUCTS


PEPSI 


SNICKERS, SKITTLES, AND ALL OTHER MARS CANDY PRODUCTS


DOMINO'S PIZZA


BURGER KING


TOSTITOS AND OTHER FRITO-LAY PRODUCTS


STARBUCKS


DR. PEPPER, MOUNTAIN DEW AND SNAPPLE


PROACTIV SKIN PRODUCTS


COLGATE TOOTHPASTE, TOOTHBRUSHES, AND ALL OTHER COLGATE AND PALMOLIVE PRODUCTS


AT&T WIRELESS AND MOTOROLA PHONES AND PRODUCTS


SHREK: THE FINAL CHAPTER
(DREAMWORKS ANIMATION)
*DO NOT RENT/BUY/WATCH SHREK MOVIES OR PRODUCTS OR OTHER DREAMWORKS MOVIES*


And last but not least: MTV and VIACOM


Call your cable or satellite provider and cancel your subscription to all VIACOM and MTV channels. Tell them why you are boycotting these channels and services:


Film production and distribution: Viacom International, Paramount Pictures, Republic Pictures, MTV Films, Nickelodeon Movies, Go Fish Pictures

Television networks: Comedy Central, Logo, BET, Spike, TV Land, Nick@Nite, Nickelodeon, TeenNick, Nick Jr., MTV, VH1, MTV2, CMT, Palladia Video gaming: Xfire, Harmonix, GameTrailers, Neopets

New media: MTV New Media


LIST OF ASSETS OWNED BY VIACOM


We the undersigned, who have continued to make our voices known to MTV and The Dudesons in America, hereby notify you that unless and until MTV agrees to permanently remove from the airwaves, the Internet, and in all other forms of media, the offensive and heinous episode of The Dudesons in America entitled "Cowboys & Findians," we will be instituting an immediate and indefinite boycott of your companies and products.

MTV and The Dudesons in America have heard our objections -- but they simply do not care.

It is now up to you -- the advertisers.  We urge you to persuade MTV and The Dudesons in America to permanently remove this hateful, racist, and stereotype-perpetuating episode from television, the Iinternet, any future video and/or DVD compilations, or in any other form of media.  We also ask that you persuade MTV to issue the previously-demanded formal and public apology that is rightfully owed to the Native American people.


Simply stated: the episode is so offensive and objectionable to Native Americans that it should never be viewed again. The images of the Dudesons in headdresses, with totem poles and crashing canoes, should also be removed from the series' promotional materials.  Native Americans have historically been portrayed in the media, in all its forms, in a negative and false light -- and the episode of The Dudesons in America is a particuarly offensive example of the kind of stereotyping that Native Americans have been fighting against for years.  It is long overdue for that practice to stop. 

Unless and until these demands have been met, the boycott will continue.


TO:

Melissa Barreto
Stephanie Berman
Jeff Castaneda
Janice Gatti
A.J. Sarcione

MTV Networks
1515 Broadway
New York, NY 10036

Viacom
Philippe P. Dauman, President & CEO
1515 Broadway
New York, NY 10036



Ward M. Klein, CEO
Energizer Headquarters
533 Maryville University Drive
St. Louis, MO 63141

Cadbury Adams USA LLC
James R. Chambers, President
389 Interpace Pky, #1
Parsippany, NJ 07054

PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577

Mars Incorporated
100 International Drive
Mount Olive, NJ 07828-1808

Bain Capital (re - Domino's Pizza)
111 Huntington Avenue
Boston, MA 02199

Bain Capital (re - Domino's Pizza)
590 Madison Avenue
42nd Floor
New York, NY 10022

Burger King Corporation
John W. Chidsey, CEO
5505 Blue Lagoon Drive
Miami, Florida 33126

President and CEO: Albert P. Carey
Frito-Lay North America, Inc.
7701 Legacy Dr.
Plano, TX 75024

Howard Schultz, CEO,
Starbucks
2401 Utah Avenue South
Seattle, WA 98134

Prestige Brands Inc.
Matthew M. Mannelly, President and CEO
90 North Broadway
Irvington, NY 10533

Larry D. Young, President
Dr Pepper Snapple Group, Inc.
5301 Legacy Dr.
Plano, TX 75024

Guthy-Renker (re - Proactiv)
41-550 Eclectic St., Suite 200
Palm Desert, CA 92260

Colgate-Palmolive
300 Park Avenue
New York, NY 10022

Joaquin R. Carbonell III
Senior Vice President and General Counsel (AT&T wireless)
AT&T
208 S. Akard St.
Dallas, TX 75202         

Jeffrey Katzenberg
DreamWorks Animation
100 Universal City Plaza Blg. 5121
Universal City, CA 91608

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