Make Verizon Accountable. Can They Hear Us Now?

I have just spoken with Steve Schwartzman, Executive Coordinator, and have verified that the commercial has indeed been pulled from all markets!!
Thank you so much for your dedication to this wonderful breed.

We, the undersigned, ask Verizon,  to show more compassion and thought before promoting the negative perception of the APBT breed, used in their LG Dare commercial.

Verizon wireless states in their section regarding accountability,

"We take responsibility for our actions as individuals, as team members, and as an organization. We work together, support one another and never let the customer or our coworkers down.

Great companies are judged by what they do, not by what they say. To be the best, we're going to keep pushing ourselves in new and exciting directions. These values guide our every action."

Ivan Seidenberg
Chairman & CEO
Contact info:
212-395-1060 is the number for the CEO's office.
212-719-3349 is the fax number for the CEO's office.
212-321-8700 is Verizon Executive Customer Service. is the CEO's email address.

We need to let them know that negatively perpetuating the APBT breed that is under attack, largly due to public misconception, is being irresponsible. 

They portray 2 vicious, fight cropped, pit bulls on heavy chains in a commercial, further damaging their reputation.

In the early part of the twentieth century, pitbulls were regarded as heros and family dogs. They are very loyal and loving animals. It wasn't until a particular, unsavory sect, of our society started using these dogs as some sort of "bad boy", status symbol, that their inherent good quality's were diminished in favor of the vicious, fighting image they now have.

Please, help deliver the message to Verizon, that this is further tarnishing a wonderful breed of dogs reputation. These animals are under attack in many states who wish to ban the breed entirely.

This is unacceptable to those of us who believe that responsible pet ownership should be the target of legislation, not the breed.

 We ask for a committment from Verizon not to use animal performers in any of their future advertising plans. Regardless of the breed or species, animal performers are typically exploited, often abused by handlers (and forgotten by the sponsor once the commercial is shot), and denigrated in commercials.

Verizon needs to get the message loud and clear. Can they hear us now?

Thank you all, for your support.

140 West Street
New York, NY 10007
United States

Brenda Raney, executive director of media relations for Verizon Wireless. She may be contacted at 908-559-7518.

(Brenda Raney, a spokesperson for Verizon Wireless, said "the ads were never intended to offend". There are two ads that focus on the Dare", she said; the other depicts a woman on a ledge. "These are fictional ads, designed to be over-the-top, to break through the clutter and get our message across." Verizon is not pulling the spots, she said. Interpublic Group of Cos.' McCann Erickson, New York, is Verizon's agency and created the ad.)

Brenda Raney, executive director of media relations for Verizon Wireless.

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