Most people who use down filled pillows, comforters or winter wear are unaware of the extreme cruelty associated with them. Down is the soft innermost layer of feathers forcibly plucked from geese and other water fowl when they are still alive or after they are killed for meat. The one that is hand stripped from live birds is more valuable because the process of taking it from slaughter houses affects its quality. The birds are plucked several times a year before they are slaughtered.
Investigations have revealed that live plucking causes birds considerable pain and distress. Once their feathers are ripped out, many of the birds, paralyzed with fear, are left with bloodied gaping wounds which are often sewed back together by workers without giving any anaesthetics. Some even die as a result of this traumatic procedure.
Today, there are so many down alternatives that are better, warmer, cheaper and cruelty free. You can refuse to be a party to the suffering of birds and help reduce the demand for down. If you would like to get more information on down or down alternatives, you can visit
Please sign the petition if you reject the cruelty, exploitation and abuse associated with down and prefer not to buy or use it.
Petition Action: The petition will be posted to all suppliers, manufacturers and retailers to send a strong anti down message.
Photo Credit: Four Paws/ Farmwatch