Tell Gunnar Bergmann Jónsson to stop killing whales and start a whale watching company instead!

  • by: Dr. Leslie Dean Brown
  • recipient: Gunnar Bergmann Jónsson, owner of Hrefnuveiðimenn ehf. (Icelandic Minke Whalers Association)

Gunnar Bergmann Jonsson owns Hrefnuveiðimanna ehf, the Icelandic Minke Whalers Association — Iceland's biggest killer of minke whales for the domestic Iceland market.

Whale Meat Resurfaces on Iceland Menus

In a bid to entice urban hipsters, Mr. Jonsson started selling marinated whale meat, vacuum-sealed and ready for cooking. Radio spots announced that the meat was back in stores. Through newspaper ads, he has tried to entice consumers by offering preparation tips, such as how to avoid overcooking. At upscale meat shops, Mr. Jonsson began distributing free recipe cards that read, "A feast for the barbecue or the pan." Recipes include whale pepper steak and whale schnitzel. [source]

"Of course whales are big and beautiful and everything," he says.

"We have every year people campaigning against us in newspapers around the world. But people aren't saying they won't travel to Iceland because it's a whaling nation. That's just bullshit. You can see the numbers."

"I can't see any reason to stop whaling just because the travel industry is going so well."

His main concern is that the minke whales are disappearing – more than half in less than a decade:

"They have gone somewhere else," he says. "Something is going on. Something is changing."

Mr. Jonsson believes he can hook people -- his age and younger -- if they only try the stuff. It looks and tastes like beef but costs about half as much. Young people should like that bargain, Mr. Jonsson reckons.

Mr. Jonsson concedes that luring young people back "will definitely take time." For now, he is counting on word of mouth from people like 32-year-old Haukur Margeir Hrafnsson, a Reykjavik resident with an Egyptian eye tattooed on the back of his shaved head.

"For a meat eater like me, it's a delicious substitute for beef," says Mr. Hrafnsson, as he goes for some whale sushi.

Mr. Jonsson says Hrefnuveidimenn still isn't profitable, mainly due to scale: It has only two ships and government permission to kill around 40 minke whales each year. He's hoping local officials will eventually let the company harpoon many more -- a move that Mr. Jonsson believes could help him expand the company and allow it to pursue bigger markets, such as Japan.

Eva Maria Thorarinsdottir, marketing manager of Reykjavik's Elding Whale Watching, says minke whales were much friendlier before hunting resumed, but now they avoid ships. She regards whale-hunting as akin to fox-hunting in England: a legacy kept alive only by "proud, rich traditionalists." She adds: "Our business is much more profitable than theirs."

Update #57 months ago
I have another important petition for you to sign "Release Navalny now! Stop persecuting and oppressing Navalny supporters." https://www.thepetitionsite.com/961/450/578/release-navalny-now-stop-persecuting-and-oppressing-navalny-supporters./

Thanks, Leslie www.lesliedeanbrown.com
Update #49 months ago
Success! "I'm never going to hunt whales again, I'm stopping for good," Bergmann Jonsson said.
I HAVE STARTED A NEW PETITION and this time it's to do with animal cruelty on Youtube. Animals being killed and eaten onscreen while still live! Worse, the producers are getting paid $$$ to make these sick videos and it has to stop. It needs signatures. Sign & share! https://www.thepetitionsite.com/518/007/888/demand-that-youtube-removes-hiroyuki-teradas-quotextreme-seriesquot-animal-cruelty-videos/
Update #31 years ago
Every now and then I start a new petition. Here's my latest one: "Sack Jolyon Maugham, a prominent Barrister/QC who murdered a fox with a baseball bat (and bragged about it on twitter)." https://www.thepetitionsite.com/776/229/584/sack-jolyon-maugham-qc/
Please sign and share it. Thanks,
www.lesliedeanbrown.com
Update #23 years ago
Out of a quota of 262, six minke whales were caught this summer [2018] which was the smallest number caught since 2003 when Iceland resumed whaling. 17 were caught in 2017 and 46 in 2016.

Please share this petition again & again & again. I think Gunnar Bergmann Jónsson is a tad smarter than Kristján Loftsson so maybe he is listening. So keep sharing it & sharing it and eventually it may have an impact. I think six whales is a darn site better than 260. Congrats! —Leslie www.lesliedeanbrown.com
Update #14 years ago
You can contact Gunnar Bergmann Jónsson at this address: Melási 3, 210 Garðabæ, Iceland
Telephone: +354 517 6177 / +354 690 3408.
Here is where he lives: https://en.ja.is/e/4KX12/
Thanks very much for signing my petition – now don't forget to please SHARE! leslie dean brown
Update #58 months ago
Hello everyone! I have ANOTHER petition I would like you to sign and it's close to me because I live in Moruya and I travel down this road almost every day. "Don't bulldoze 1000 trees for a Moruya highway bypass overdevelopment! Choose the shorter option D/E instead."
https://www.thepetitionsite.com/takeaction/405/817/554/
I would *really* appreciate it if you could all sign & share this new petition.
Kind regards,
leslie dean brown
etsy.com/shop/vayakora
Update #4about a year ago
Success! "I'm never going to hunt whales again, I'm stopping for good," Bergmann Jonsson said.
I HAVE STARTED A NEW PETITION and this time it's to do with animal cruelty on Youtube. Animals being killed and eaten onscreen while still live! Worse, the producers are getting paid $$$ to make these sick videos and it has to stop. It needs signatures. Sign & share! https://www.thepetitionsite.com/518/007/888/demand-that-youtube-removes-hiroyuki-teradas-quotextreme-seriesquot-animal-cruelty-videos/
Update #32 years ago
Every now and then I start a new petition. Here's my latest one: "Sack Jolyon Maugham, a prominent Barrister/QC who murdered a fox with a baseball bat (and bragged about it on twitter)." https://www.thepetitionsite.com/776/229/584/sack-jolyon-maugham-qc/
Please sign and share it. Thanks,
www.lesliedeanbrown.com
Update #23 years ago
Out of a quota of 262, six minke whales were caught this summer [2018] which was the smallest number caught since 2003 when Iceland resumed whaling. 17 were caught in 2017 and 46 in 2016.

Please share this petition again & again & again. I think Gunnar Bergmann Jónsson is a tad smarter than Kristján Loftsson so maybe he is listening. So keep sharing it & sharing it and eventually it may have an impact. I think six whales is a darn site better than 260. Congrats! —Leslie www.lesliedeanbrown.com
Update #15 years ago
You can contact Gunnar Bergmann Jónsson at this address: Melási 3, 210 Garðabæ, Iceland
Telephone: +354 517 6177 / +354 690 3408.
Here is where he lives: https://en.ja.is/e/4KX12/
Thanks very much for signing my petition – now don't forget to please SHARE! leslie dean brown
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