Stop using animals in fashion ads

Fashion advertisers are constantly working overtime to get your attention. The photo you see is currently featured on billboards and in many fashion magazines.  The lion grabs your attention and you think, "how beautiful he is!" What you don't see is the terror when he were pulled prematurely from his mother and siblings, stuck in a cage, loaded up for transport because an animals life as a photo prop begins and ends so quickly. Legally, their shelf life is short, so more and more are bred constantly.  The babies are pulled from their mothers so that she can quickly be bred again. You've heard about fairs, malls, circuses, backyard zoos, and traveling exhibits that use and abuse animals this way. Now, we're even seeing high profile celebrities and designers using them as nothing more than a marketing tool to sell products.  They claim they're treated well on the set, but what happens to them after they leave? There is no way that a lion is just going to let somebody model right next to him, such as Kristen Dunst is doing in the photo above, without it first being abused and starved. Everyone hears when domestic animal shelters are overflowing with animals in need of adoption.  The good news is that there is the possibility of a pet-loving home for them.  What is the option for these animals when they've outlived their economic usefulness?  The exhibitors DO NOT raise and keep all these baby lions, tigers, and birds. The expense is enormous, so how could they? And every accredited big cat rescue facility in this country is full.  These cubs will flow into the pipeline of illegal exotic animals traded for parts, for breeding, for a life of misery.  The next time you see an ad for "Lion Steaks or Burgers," being served legally in restaurants throughout the US, you might think of these cubs and wonder if that was their fate. That's the reality behind this "beautiful" picture. This is why it's urgent that we pass national legislation banning the use of exotic animals in advertisement for lives spent in misery and in poorly regulated captivity.  We must stop the flow.  You can help by signing and sharing this petition letting Bulgari, all major fashion magazines, celebrities, and your congressional representatives know that this is abuse we must stop immediately.


We, the undersigned, are outraged that Bulgariis using exotic wild animals as props in recent advertising campaigns.  Selling designer merchandise using lions, tigers, and birds is inexcusable and simply promotes their abuse.

Though they may have been well cared for on the set, it's what happens behind the scenes and in their future that is not only shocking and but goes unchecked.  They have a short shelf life as props and grow quickly. 
You encourage runaway, irresponsible breeding by booking baby wild animals.  You create the demand for breeders to constantly produce babies since that's where the money lies. We do not want more and more babies ripped from their mothers, like the cubs in your ads were, so the mothers can be bred over and over again simply to produce marketing tools for you.  And be abused to stay still for your ads. Do you honestly think that a grown male would naturally just lay there and let a naked woman showcase a handbag or perfume bottle right by his face? The animals were highly abused and starved for them to be temporarily  "tame."

We know that the breeder can't possibly afford to feed, house and care for dangerous carnivores like these for another 20 years. They wind up being traded for their parts, supplying exotic game meat purveyors, shot at canned hunting facilities by wealthy hunters, or languishing as a trophy pet in someone's backyard - simply so you have an eye catching ad. That's the sad, but true, reality.

We want a ban on using dangerous carnivores in this country for advertising since breeders, celebrities, designers, and corporations can't help but look at them as a money making commodity.  One way or another, they end up promoting their abuse. It's hard to see the ramifications, the danger, and the cost society is forced to bear by uncontrolled breeding when all you see are gorgeous wild animals.

We do not have the financial resources in this country to adequately inspect and insure the welfare of these animals since our regulatory agencies are terribly understaffed. It's time to put an end to this abuse, once and for all, by banning the breeding completely and putting an end to their use as marketing tools.

Thank you for understanding their plight.

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