IHOP – We Want Vegan Menu Options!

With a rapidly growing number of consumers choosing plant-based diets for ethical, environmental, and health reasons, it is an excellent time for IHOP to expand its menu to include vegan options and make strides for the LiveWell and Green Initiatives. The many people who avoid meat, dairy, and egg products presently have no meal options to choose from at IHOP, and miss out on enjoying your friendly atmosphere and world-famous pancakes.

Other large restaurant chains have responded to consumer demand by adding vegan options to their menus. Recently, Chipotle, Subway, IKEA, Ben and Jerry's, White Castle, and Starbucks have all increased their vegan menu options with great success. We hope that you will match these initiatives and respond to this lucrative, growing market by including vegan options as well.

Thousands of recipes exist for making delicious pancakes and waffles without milk and eggs. By making cost-effective vegan substitutions --  such as non-dairy milk and vinegar -- you can save money while expanding your customer base, and offer healthier options to your current customers, as well as reduce your impact on animals and the environment. It's a win for everyone! Furthermore, simple substitutions for IHOP's breakfast items include plant-based sausage and tofu scramble.

We know that IHOP prides itself on environmental responsibility, and we commend you on your series of Green Initiatives. As scientific consensus asserts that animal agriculture is the leading cause of environmental destruction, so adding vegan options would be an excellent way to further demonstrate your commitment to this issue. We feel confident your loyal customers would appreciate the eco-friendly options!