Truth in advertising

Television is all about entertainment. It should be. The advertising on the other hand is geared towards selling items to the general viewing public. We see nothing wrong with this. It is the "American Way." What we do find disturbing are the lies that are allowed to be told in the pursuit of the almighty dollar. We think this should change.
There are several examples in particular that we think need to be looked at and the rules reevaluated. The first is the infomercials and other ads that claim something is free.....if you just pay for shipping & handling. We think this is not right. Nothing is free if you have to pay anything for it, even a penny is not free. We believe that if something is advertised as free, it should be free.
The second area are the ads for the various items that just do not work as advertised. We have seen so many reports on excercise equipment, knives, tools and other items that state that what is promised in the commercial may not be, in reality,  what is delivered. This practice should be changed and any item that is advertised should work AS advertised. The little disclaimers such as "results may vary" are just loopholes to allow the lies to continue, and should be done away with.
And another area is coming up with a make believe scientific name and touting a product to be the "only one that has" such and such an ingredient. The yogurt industry is one example that comes to mind. The only reason a product is the only one that contains anything is because the ingredient is just a name given to it that no other similar product uses
for that ingredient.
We the undersigned wish to change how advertising is done so that we are not only not being lied to outright, but so that we don't, through our advertisements, show our children and future generations that lying is ok in some instances, especially when it teaches it is ok for capital gains.
We also want our laws to be enforced!!
Thank you for your time in this matter.