Stop the movie industry from profiting from the death of a person

Sony Pictures Entertainment and Matt Tolmach Productions bought the rights to a screenplay for Brandon and Philip Murphy called "The Bringing".
The story is based on the death of Elisa Lam, a young lady was affected by bipolar disorder. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001924/)

Sony Pictures and Matt Tolmach Productions apparently have no regard for the lives of others and strive to profit off an unfortunate death.

It would be preferable that they do not make this proposed film at all. So that will be the primary objective.

If stopping them is not possible, we should pressure them to use the revenue for mental health initiatives.

Mental illnesses are a serious issue and are generally under addressed by public health.

http://m.deadline.com/2014/02/sony-pictures-wins-fright-spec-the-bringing-mystery-revolving-around-l-a-s-cecil-hotel/

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-mysterious-death-of-elisa-lam-inspires-sony-pictures-film-20140304,0,3551304.story#axzz2vACqUOE2