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Cambridge, MA

Opposed to lit advertising on Aberdeen Ave bus shelter

  • empfänger: City of Cambridge City Manager and Transportation Manager, Cambridge, MA

The city and the MBTA have made an agreement with an advertising agency to construct a bus shelter with a lit advertisement at the north end of Aberdeen Ave. This is part of a larger city program with the laudable goal of keeping bus shelters clean and well maintained. However, this lit advertisement would significantly change the character of this residential street, commercializing it, as well as looking very out of place. We are against a lit adverstisement on Aberdeen Ave.

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We do not want a bus shelter with lit advertising on Aberdeen Ave. It would alter the character of the street, which is residential and provides a nice view of Fresh Pond. The prior bus shelter with no walls looked fine and did not seem to have maintenance issues beyond those of non-sheltered stops. It provided protection from rain and a place to sit, and was preferable to a new one with lit advertising.

Update #1vor 7 Jahren
City council discussed this Jan 30 and will again Feb 6, 5:30pm. Councilor Devereux proposed protecting residential areas from advertising. City staff want the ad so that the advertiser handles snow/graffiti removal. To reiterate that advertising is not an acceptable way pay for shelter upkeep in residential locations far from buildings and next to open space, Email council@cambridgema.gov, dlopez@cambridgema.gov, ldepasquale@cambridgema.gov, lpeterson@cambridgema.gov, ifarooq@cambridgema.gov
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