CEO Mike Jeffries finds it okay to shame those who are over a size 10. He finds himself denable to call those over a size 10 fat, not one of the "cool kids" and obviously not beautiful. I find this disgusting. No one, man or women, should have the right to say who is beautiful or not. Marilyn Monroe may be one of the sexiest women in history, size 14. Statistis show that men prefer women with curves. I believe that everyone is beautiful on the outside and/or inside. He should not have the right to state who is fat and beautiful. Not shopping here and boycotting this would truly send a message to him that he is not powerful and doesn't have control over who is beautiful or skinny. Stick it to the man.