Today's consumer choices largely depend on price transparency & comparison shopping. To meet the same demand of the time in the travel industry, Online Travel Agents (OTAs) has come up with a very smart business model in the industry. The core competency they bring on the table is a sophisticated technology platform blended with strong marketing capabilities. With the expansion of internet-based businesses these intermediaries are actually booming in the travel industry and not the hotels or similar businesses.
What comes as a challenge is the extent of negative impact caused to the multi-billion dollar global travel industry in the attempt to grow a business market of mediators. Where mediators with technical capabilities and marketing competence are encashing the gap between travelers and hotels, redirecting traffic to their websites and minimizing the number of direct hotel bookings. Considering the number of problems, brought up by these intermediaries, faced by hotels and guests, in real terms the technology/internet growth is not helping the online hotel booking industry to the extent it helps to all other industries.
To move forward it is imperative that we leverage technology without hurting the basics of hotel businesses and industry. The need of time is to have a solution for all these problems that may bring instability and standardization in the hotel distribution and booking practice, at the same time allow hotels to continue to have direct hotel bookings.
We at entradio.com, are solving exactly this set of problems by implementing a hotel booking platform which can be used by hotels as a SaaS model. This enables hotels to get the OTA like capability completely under their control by simply paying a subscription fee for the access. The sales are 'COMMISSION FREE' and hence they get the extra capability to provide the discount to their guests directly and able to drive business independently.