Horrific new visuals reveal how civet cats are suffering horrific mutilation to produce the world's most expensive coffee.
The infamous "kopi luwak" coffee - also known as "cat poop coffee" - is made from coffee beans excreted by civet cats, who are shy cat-like creatures.
Campaigners and animal lovers have long condemned the trade for taking civets from their forest homes and forcing them to live a life of captivity, where they suffer from depression and "zoochosis".
Now, a new investigation from Moving Animals has revealed yet another disturbing dimension in the industry: unable to cope with captivity, these civets are driven to self-mutilate, and chew their tails down to the near-bone in anxiety and boredom.
The horrific visuals show caged civet cats with painful, raw tails - all so consumers can have coffee produced from these cats' faeces.
Yet - travel companies, including Viator and Expedia, continue to profit from this suffering, with civet coffee tours a popular trend across Asia, including Vietnam and Bali.
This cruelty must stop now: tell Viator and Expedia to stop promoting this unnecessary trade that causes civet cats to suffer in agony.