Canada's boreal forest, known as the Amazon of the North, is being cut down to make toilet paper — threatening our climate, Indigenous communities, and the iconic boreal caribou.
Charmin toilet paper is still being sourced from 100 percent virgin trees. It's appalling that majestic, old-growth trees are being cut down and no recycled material is used to make a product that's used once, then flushed down the toilet.
Tell David S. Taylor, CEO of Charmin's parent company Procter & Gamble, to move toward a more sustainable model and stop flushing away our forests!
Subject line: Stop flushing forests down the toilet and help protect the boreal!
Dear Mr. Taylor,
As a consumer concerned about our environment, I was upset to learn that Charmin toilet paper is still being sourced from 100 percent virgin trees, many of them from Canada's boreal forest. It's appalling that no recycled material is used to make Charmin.
Not only does the Canadian boreal forest store vast amounts of carbon, it's also home to hundreds of Indigenous communities and to the iconic boreal caribou.
It's unconscionable that majestic, old-growth trees are being cut down to make a product that's used once, then flushed down the toilet.
Procter & Gamble has the power to change this destructive paradigm on a massive scale by reducing the virgin pulp content in its products and increasing the use of recycled materials. P&G should also involve Indigenous communities in sourcing decisions, act to protect caribou habitat, and take other important steps toward sustainability.
Please move quickly to ensure that your products don't come at the cost of this globally important ecosystem.