Withdrawl advertising campaign which features a futuristic room full of monkeys attempting to use coffee machines. Primates used as entertainment this way encourages the trade in primates as pets.
VIDEO: http://www.youtube.com/watch?v=Zsvep3Nh_uI&p=2ACD86FB3200A8A9&playnext=1&index=73
In a letter from the Rainforest Alliance, the charities say that "the use of wild animals in this way is contrary to your stance on conservation and, in particular, on rainforest species".
A spokeswoman for Wild Futures, which runs a sanctuary for victims of the primate pet trade, said that she felt that, because they had been forced to appear in the advert, the welfare of the monkeys had been "severely compromised." She said: "With the release of this new advert, we feel the need to reiterate our long-held concerns on the use of wild animals in entertainment. While they are used in this way their welfare is severely compromised, and it has a knock-on effect in the trade in primates as pets."
SOURCE:
http://en.wikinews.org/wiki/Animal_rights_activists_demand_British_coffee_chain_withdraw_advertising_campaign?dpl_id=212202
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